2021
DOI: 10.1177/00219096211035800
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Exploring Global Korea Scholarship as a Public Diplomacy Tool

Abstract: Through international student mobility programs, such as Global Korea Scholarship (GKS), countries aim to influence international students’ beliefs about and attitudes toward the host country. In this article, we explore GKS’s role in bringing international students to the country and analyze changes in GKS students’ and alumni’s affective and cognitive evaluation of Korea after coming to the country. We compare results based on students’ and alumni’s length of stay, gender, and economic development level of t… Show more

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Cited by 12 publications
(4 citation statements)
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References 72 publications
(86 reference statements)
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“…We used Ayhan and others' (2021) GKS dataset for this study (see also Ayhan, Gouda & Lee, 2021;Varpahovskis & Ayhan, 2020). We used the survey they conducted in December 2019 that was sent out to all GKS students with the help of the National (n = 32) who enrolled in the program in 2019 participated in the survey, and all of them skipped the language year because of their high level of Korean language proficiency.…”
Section: Methods Samplementioning
confidence: 99%
“…We used Ayhan and others' (2021) GKS dataset for this study (see also Ayhan, Gouda & Lee, 2021;Varpahovskis & Ayhan, 2020). We used the survey they conducted in December 2019 that was sent out to all GKS students with the help of the National (n = 32) who enrolled in the program in 2019 participated in the survey, and all of them skipped the language year because of their high level of Korean language proficiency.…”
Section: Methods Samplementioning
confidence: 99%
“…The implementation of the scholarship program also can be a soft power strategy for the Indonesian government's diplomacy because it allows international students from friendly countries or countries with diplomatic relations with Indonesia to pursue or continue their higher education at various universities in Indonesia (Ayhan, Gouda, & Lee, 2022;Brilyanti, 2021;Hawignyo, 2015).…”
Section: Results and Discussion Excellence Scholarships Program: An O...mentioning
confidence: 99%
“…We believe our dataset (Ayhan et al, 2021b) will contribute significantly to the evaluation of the GKS from a public diplomacy perspective. Yet, this special issue is only initiating early steps in this evaluation, along with a few other previously published papers using this dataset (Ayhan & Gouda, 2021;Ayhan et al, 2021a;Varpahovskis & Ayhan, 2020). We hope that this special issue will increase interest in further evaluations of the GKS and, farther afield, other governmentsponsored international student mobility programs as well as underline their significance as policy and nation branding tools.…”
mentioning
confidence: 95%
“…The country began its international scholarship programs in 1967 (see Table 1 for details). The South Korean government recently upgraded its international scholarship program, the GKS, and now regards it as an official public diplomacy tool (Ayhan et al, 2021a;Chŏngwadae, 2009;Ministry of Education, 2012). Whether the GKS' public diplomacy-related assumptions hold, and what needs to be improved for these public diplomacy objectives to be realized, requires an in-depth evaluation of the GKS program.…”
mentioning
confidence: 99%