Exploring gender differences in the Italian traditional pizza consumption

Abstract

The studies on gender differences in food consumption have experienced a deep and remarkable development from several perspectives. Many studies have been addressed to highlight whether differences exist among males and females in purchasing behaviors or consumption for specific food products but no study pizza consumption segmented by gender has been carried out. This study evaluates gender differences in the consumption of traditional Italian pizza. For this purpose, a quantitative study was conducted on a representative sample of Sicilian pizza consumers. Our findings showed that there exist any gender differences in pizza consumption that appear to be strongly related to preferences for sensory attributes such as "smell", "appearance", "crunchiness" as well for "price". Our findings show that gender differences can significantly influence the buying process of this traditional Italian food, and they have important implications for the food industry since gender differences should be taken into account in new formulation and characterization of pizza.

Consumer decision-making and segmentation of dates market in Saudi Arabia

“…The correlation coefficients between PC2 and its respective determinants are 0.801 and 0.835. The findings support the theoretical expectation, revealing that men and women have different buying patterns, such as in the United States for organic food (Gundala et al, 2022); in Italy for Sicilian pizza consumption (Pappalardo et al, 2019); in Hungary for coffee, dairy products and health foods (Koroknay, 2021); in Mexico for low-calorie food (Manippa et al, 2017); and in Saudi Arabia for sweetened soft drinks (Benajiba, 2020). According to the survey, on average, more women preferred dates, compared to males.…”

“…Indeed, Gundala et al (2022) confirmed this conclusion for the US food consumers by demonstrating that men and women had different purchase intentions for organic foods. In addition, it was validated in Italy for Sicilian pizza consumption (Pappalardo et al, 2019) through differences in sensory attributes, such as smell, appearance, and crunchiness. In Hungary, women consumed more coffee and dairy products than men, who consumed fewer healthy foods (Koroknay, 2021).…”

Harmful Compounds and Willingness to Buy for Reduced-Additives Salami. An Outlook on Italian Consumers

“…Finally, despite the fact that many studies revealed the strong influence of socio-economic factors, such as gender, age, and lifestyle [40,41,42,43,44] on traditional and healthy food product consumption, no relationship or comparison with the earlier studies can be developed in as much as, in the authors knowledge, the literature on socio-economic differences for more health-beneficial processed meat consumers is still relatively scarce.…”