Exploring fantasy sports and its fan base from a CRM perspective

Understanding why people play fantasy sport: development of the Fantasy Sport Motivation Inventory (FanSMI)

“…Since the achievement motive is related to extrinsic rewards, economic motives may also be important to participating in fantasy sports. In addition, in terms of social motivation, fantasy sport provides an opportunity for social interaction with other players, as well as for bonding with significant others, such as friends or family (Smith et al, 2010). For example, one may play fantasy sport to bond with his or her parents or children or to enjoy interacting with other participants during the fantasy draft process.…”

“…Fantasy sport participants share some characteristics of traditional sport fans in that both groups follow televised sport contests (Smith, Synowka, & Smith, 2010). However, fantasy sport participants' viewing extends to players across an array of teams, rather than focusing on a single team, and they are actively engaged in choosing and managing the players on their team (Smith et al, 2010).…”

“…However, fantasy sport participants' viewing extends to players across an array of teams, rather than focusing on a single team, and they are actively engaged in choosing and managing the players on their team (Smith et al, 2010). It is possible that this level of active engagement may be more like active sport participation than passive spectation (Shipman, 2001).…”

To Play or Not to Play! Online Fantasy Football Consumption Motives and the Relationship with Attitude and Future Behavioural Intentions

“…Studies of Trail et al (2003) have pointed out that fantasy sport play is adjacent but not equivalent to traditional sport media consumption habits and attitudes. Fantasy sport participants share some characteristics of traditional sport fans in that both groups follow televised sport contests (Smith, Synowka, & Smith, 2010). However, fantasy sport participants' viewing extends to players across an array of teams; rather than focusing on a single team and they are actively engaged in choosing and managing the players on their teams, leading to more active (rather than passive) sport participation (Serazio, 2008).…”

Optimization modelling for analyzing fantasy sport games

“…Most of these studies basically conclude that instead of competing with traditional ways of sport consumption, fantasy sport appears to be a complementary and value-adding activity (Dwyer, 2011a). Fan loyalty and how fantasy sports can be used in customer relationship management are studied by Dwyer (2011b) and Smith, Synowka & Smith (2010).…”