Exploring factors of service adoption using SERVQUAL paradigm: Its impact on millennials’ adoption of services in the self-drive rental sector
A. S. Suresh,
Laszlo Vasa,
Vinod Sharma
et al.
Abstract:The self-drive rental sector has witnessed exponential growth in recent years due to rising demand for long and short-distance drives among millennials. This study aims to investigate the quality of services in the self-driving rental sector and its impact on customer adoption or rejection of service in India. The conceptual framework was developed using the SERVQUAL model and other important factors affecting consumers’ service adoption. A quantitative research method was deployed, and data were gathered thro… Show more
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