2021
DOI: 10.3389/fpsyg.2021.730299
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Exploring Entrepreneurial Behavior and Model Innovation of New Ventures via News Communication

Abstract: The investigation into entrepreneurial behavior and model innovation of new ventures based on news communication aims to reinforce the market competition strength and improve the performance level of new ventures to meet the urgent needs of transformation and upgrading. Based on the theoretical basis of news communication and social cognition theory, a theoretical model is constructed to analyze the relationship between entrepreneurial behavior, innovation mode, and entrepreneurial self-efficacy (ESE) and to p… Show more

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