Exploring Effects of CSR Initiatives in Strategic Postcrisis Communication Among Millennials in China and South Korea

Oh, Hyun Jee; Chen, Yi-Ru Regina; Hung‐Baesecke, Chun‐Ju Flora

doi:10.1080/1553118x.2017.1360892

Cited by 10 publications

(3 citation statements)

References 49 publications

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“…Existing research has found more favorable attitude toward post-crisis CSR initiatives when they were relevant to the crisis (e.g. Oh et al , 2017). Yet how would the public's emotional reactions be like?…”

Section: Literature Reviewmentioning

confidence: 99%

Within- and between-person(s) emotional reactions toward crisis communication

Wei

Kim

2020

CCIJ

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PurposeThe study sought to explore how people's negative emotions change in a crisis situation when they get to know about the crisis and the corporate's socially responsible activities after crisis.Design/methodology/approachA 2 (crisis type: human error vs organization misdeed) × 2 (CSR fit: low vs high) × 3 (motive disclosure: no disclosure vs company-oriented disclosure vs society-oriented disclosure) between-subjects experiment was conducted online.FindingsMore anger was elicited toward organizational misdeed than human error from both within-person and between-persons perspectives. When using CSR as postcrisis strategy, within-person analyses revealed that high CSR fit in message helped to attenuate sadness (and potentially anger) to a greater extent than low CSR fit, whereas between-persons analyses did not find significant effects of either CSR fit or motive disclosure.Originality/valueOur findings demonstrate that situational dynamics in crisis situation constantly influence people's emotional states, suggesting a vertical investigation (e.g. within-individual analysis) of emotions may help both scholars and practitioners better understand the nature of crisis emotions and provide fresh insights on how to cope with them.

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Section: Literature Reviewmentioning

confidence: 99%

Within- and between-person(s) emotional reactions toward crisis communication

Wei

Kim

2020

CCIJ

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“…Consumers will believe that the company’s CSR fit is high when they believe the CSR activities are closely related to the company’s products, image, or values (Becker-Olsen et al, 2006). CSR fit is known to affect consumers’ overall attitude toward CSR activities, which can subsequently influence their behaviors toward the company (Oh, Chen, & Hung-Baesecke, 2017).…”

Section: Duality Of Csr Fitmentioning

confidence: 99%

Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth

Chung

Lee

2019

International Journal of Business Communication

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This article proposes and tests a dual-process model of corporate social responsibility (CSR) communication. Building on the framing theory and associative network theory, the authors examine how including statements about a company’s CSR fit and CSR history in apology statements can affect purchase intention and negative word of mouth (NWOM). Perceived integrity, attitude toward the apology statement, and attitude toward the company are sequential mediators that will subsequently affect purchase intention and NWOM. The results show that CSR fit will positively affect purchase intention and negatively affect NWOM through increased perceived integrity and attitude toward the apology statement, which will positively affect their attitude toward the company. The findings also show that CSR history will positively affect purchase intention and negatively affect NWOM through increased perceived integrity and attitude toward the apology statement, which will positively affect their attitude toward the company.

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“…Despite the persistent and prolific phenomenon of reaction videos online, they remain a largely overlooked or subterranean feature of media research, mentioned in passing within broader topics such as internet memes, virality, content creators and so on (e.g., Burgess and Green 2009; Cunningham and Craig 2019; Leaver et al 2020; Milner 2018; Miltner and Highfield 2017; Phillips and Milner 2018; Tiidenberg et al 2021). The limited studies of reaction videos have, to date, emphasized their generic qualities (Warren-Crow 2016), or their function in audience reception studies (McDaniel 2021; Oh 2017; Schankweiler 2020). What is missing from this scholarship of reaction videos as a textual genre or as a barometer of audience reception is an understanding of them as a media form that has a deeper history and wider resonance.…”

Section: Introductionmentioning

confidence: 99%

Reaction Media: Archeology of an Intermedium

Bliss

Nansen

2022

Television & New Media

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This paper unearths the archeology of reaction media across cinema, television and the Internet. We show how reaction content exists in high and low modes, tracing their reoccurrence and remediation from art-house and horror in cinema, to television soap opera, to animated GIFS, and YouTube compilations. Because reactions can be readily repackaged and resourced, we argue that they are a form of inter-media; operating in-between media text and media reception; in-between narrative and sensation; in-between authenticity and performativity; and in-between entertainment and resource. Reaction media are a form of sensory media with material properties. The textual and aesthetic richness of reaction content informs their persistent function, allowing for generative repurposing by internet users as a form of cultural expression and also operating as a rich resource of content able to be repackaged by professional content creators for producing economic value.

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Exploring Effects of CSR Initiatives in Strategic Postcrisis Communication Among Millennials in China and South Korea

Cited by 10 publications

References 49 publications

Within- and between-person(s) emotional reactions toward crisis communication

Within- and between-person(s) emotional reactions toward crisis communication

Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth

Reaction Media: Archeology of an Intermedium

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