Exploring drivers of luxury brand buying behavior : An empirical study

Akbar, Kashifa; Mahsud, Minhas; Afzal, Farkhanda; Cancan, Murat; Riaz, Iqra

doi:10.1080/09720510.2020.1800790

Cited by 4 publications

(6 citation statements)

References 28 publications

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“…Consumers’ sense of a brand’s relative popularity as represented by brand knowledge and consumption is what popularity refers to. Consumers also wanted brand leadership to have a clear vision and to stay connected ( Akbar et al, 2021 ; Khamwon and Sorataworn, 2021 ). The indirect and mediating role of brand knowledge dissemination proved its significance while mediating between HRM, organizational identity, brand leadership, and EBBE.…”

Section: Discussionmentioning

confidence: 99%

“…Thirdly, consumers’ perceptions of a brand’s relative capacity to be open to creative ideas and work on new solutions are described as “consumers’ perceptions of a brand’s relative capability to be open to innovative ideas and work on new solutions.” Finally, “consumers’ sense of a brand’s relative popularity as represented by brand awareness and consumption” is what popularity refers to. Consumers also want brand leadership to have a clear vision and to stay current ( Akbar et al, 2021 ; Khamwon and Sorataworn, 2021 ).…”

Section: Introductionmentioning

confidence: 99%

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Internationalization Issues in Chinese Firms: One Belt, One Road-Based Perspective

2022

Front. Psychol.

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The underlying aim of this study was to investigate the impact of human resource management (HRM) practices, organizational identity, and brand leadership on employee brand-based equity through the mediatory role of brand knowledge dissemination. A questionnaire was adopted to obtain data from 421 employees working in the construction sector of China. The SmartPLS software was used to analyze the data with the help of a structural equation modeling (SEM) technique. The results revealed that HRM practices and organizational identity had a positive and significant relationship with employee brand-based equity, while brand leadership had no direct impact on employee brand-based equity. The results also revealed that brand knowledge dissemination mediated the relationship between independent variables (HRM practices, organizational identity, and brand leadership) and dependent variable (employee brand-based equity). Theoretically, this paper made a valuable contribution by examining the impact of HRM practices, organizational identity, and brand leadership on employee brand-based equity. In terms of practical implications, this study would obviously help the organizations to improve their employee brand-based equity through HRM practices and organizational identity.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Internationalization Issues in Chinese Firms: One Belt, One Road-Based Perspective

2022

Front. Psychol.

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“…From a brand perspective, the luxury brand's image, services offered, up-to-date fashion, facilitating an enjoyable shopping experience, and the brand effect, were identified as the major attributes which can influence people's relationship with a luxury brand (Akbar et al 2020). Innovative technologies, such as chatbots are being used by luxury brands to provide an enhanced and enjoyable shopping experience for their customers (Chung et al 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

“…All other participants are excluded from the study. Various factors related to luxury brand features, influencing factors on consumers, purchase motivations, and store attributes were identified from the literature review (Akbar et al 2020…”

Section: Participants and Settingsmentioning

confidence: 99%

“…An online questionnaire-based survey was adopted for evaluating the factors identified in the literature review (Akbar et al 2020;Atwal and Williams 2017;Bazi et al 2020;Chung et al 2020;Cuomo et al 2019;Dubois et al 2021;Farrag 2017;Hudders et al 2013;Jhamb et al 2020;Kapferer and Valette-Florence 2016;Ko et al 2019;Morhart et al 2020;Oliveira and Fernandes 2020;Pantano and Stylos 2020;Semaan et al 2019;Sharma et al 2020;Ünal et al 2019;Yeoman and McMahon-Beattie 2018;Zhang et al 2019). The survey questionnaire was designed in two parts.…”

Section: Questionnaire Designmentioning

confidence: 99%

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Factors Influencing Saudi Young Female Consumers’ Luxury Fashion in Saudi Arabia: Predeterminants of Culture and Lifestyles in Neom City

Algumzi

2022

JRFM

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Saudi Arabia has been taking various initiatives (such as improving women’s rights for reduced dependency on male guardians, and creating training opportunities for skills improvement among Saudi locals) for creating an integrated community with diverse cultures and lifestyles as a part of transforming into a knowledge-based economy (Vision 2030). As a part of these initiatives, a new city, the NEOM project, is being constructed in the country, which includes diverse cultures, innovative technologies integrated into the ways of living and working, or simply put, as a new model for sustainable living, working and prospering. This never-before-attempted model in the country may have an impact on the local Saudi culture and lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the important areas in lifestyles, which may be influenced by progress and development. Therefore, this study identifies and evaluates factors influencing Saudi young female consumers’ luxury fashion in Saudi Arabia, which can act as predeterminants of culture and lifestyles in Neom city. An online questionnaire-based survey was used for collecting data related to the various influencing factors classified from the literature review. A random sampling and snowball sampling approach was adopted to select the female participants across all the regions. A final sample of 775 participants was achieved after filtering the incomplete and ineligible responses. The results revealed that both motivational factors and store factors positively influenced the perceptions towards luxury brands, while significant differences were observed between the groups (educated and uneducated; employed and unemployed), while no differences were observed in relation to external factors. It can be concluded that the perception that luxury is intended for the wealthy and affluent was identified to be irrelevant, and there is a strong influence of external factors, such as social norms, religion, culture, and family on young female consumers’ luxury fashion in Saudi Arabia.

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Alexa! Examine privacy perception and acceptance of voice-based artificial intelligence among digital natives

Mittal

Manocha

2022

Journal of Information and Optimization Sciences

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Exploring drivers of luxury brand buying behavior : An empirical study

Cited by 4 publications

References 28 publications

Internationalization Issues in Chinese Firms: One Belt, One Road-Based Perspective

Internationalization Issues in Chinese Firms: One Belt, One Road-Based Perspective

Factors Influencing Saudi Young Female Consumers’ Luxury Fashion in Saudi Arabia: Predeterminants of Culture and Lifestyles in Neom City

Alexa! Examine privacy perception and acceptance of voice-based artificial intelligence among digital natives

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