Exploring Differences in Youth Perceptions of the Effectiveness of Electronic Cigarette Television Advertisements

Duke, Jennifer; Allen, Jane; Eggers, Matthew; Nonnemaker, James; Farrelly, Matthew C.

doi:10.1093/ntr/ntv264

Cited by 54 publications

(56 citation statements)

References 25 publications

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“…Additionally, a 2014 online study found that teenagers had positive perspectives of e-cigarettes and increased intentions to try e-cigarettes after viewing TV e-cigarette advertisements. 57 In the present study, recall of retail store e-cigarette advertisements was associated with both ever and current e-cigarette use in longitudinal analyses. Notably, recall of advertisements in retail stores was the most prevalent form of exposure in our sample, and this high level of exposure may have translated into e-cigarette use 6 months later.…”

Section: Discussionmentioning

confidence: 52%

Recall of E-cigarette Advertisements and Adolescent E-cigarette Use

et al. 2017

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Objective We examined the impact of e-cigarette advertising on e-cigarette use behaviors among youth over time. Methods At baseline, 3907 students participated in a youth tobacco surveillance study from 2014–2015 and 2488 students completed a 6-month follow-up. Weighted logistic regression models investigated the recall of e-cigarette advertisements (TV/radio/billboards/retail/Internet) as a risk factor for e-cigarette perceived harm, use, and susceptibility. Results The odds of ever e-cigarette use was 3 times higher (AOR=2.99; 95% CI, 1.50–5.97) at 6-month follow-up among e-cigarette never-users who recalled e-cigarette advertisements in retail stores at baseline, compared to those who did not. Likewise, the odds of current e-cigarette use and susceptibility to e-cigarette use at 6-month follow-up were 2.03 (95% CI, 1.11–3.72) and 1.77 (95% CI, 1.20–2.61), respectively. Additionally, recall of e-cigarette advertisements on the Internet at baseline was significantly related to current use (AOR=2.17; 95% CI, 1.05–4.48) and susceptibility to use e-cigarettes (AOR=1.72;95% CI, 1.15–2.58) at 6-month follow-up. Conclusions Recall of e-cigarette advertisements at point-of-sale and on the Internet was significantly associated with adolescent e-cigarette susceptibility and use, which supports the need to minimize adolescent exposure to these advertisements.

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Section: Discussionmentioning

confidence: 52%

Recall of E-cigarette Advertisements and Adolescent E-cigarette Use

et al. 2017

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“…Social acceptance is an important focus for e-cigarette manufacturers. One survey showed that people perceived e-cigarettes as healthier and "cooler" after watching advertisements ( 21 ). While no longitudinal studies are available to support the idea that e-cigarettes cause less harm than traditional cigarettes, up to 85% of videos referencing e-cigarettes are posted for promotion of the product, with information often discussing health and smoking cessation ( 22,23 ).…”

Section: Discussionmentioning

confidence: 99%

Electronic Cigarettes in the Media

Payne¹,

Orellana-Barrios²,

Medrano-Juarez³

et al. 2016

Baylor University Medical Center Proceedings

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Electronic cigarettes (e-cigarettes) are an increasingly popular source of nicotine and an increasingly popular topic in the media. Concerns about potential hazards associated with e-cigarette use and advertising, especially to adolescents, have led to studies on e-cigarettes in both traditional media (TV, mail, print, and outdoor advertising) and social media (websites, social networking sites, blogs, and e-mails). This review presents a narrative description of available studies related to e-cigarettes in the media. These articles have focused on promotion in both traditional and social media across a broad range of topics and have concentrated on target audiences, smoking cessation, harm reduction, and advertising. E-cigarette advertising is the most frequent topic in the published articles. Identifying the target audience also is a common objective in articles. The representation of e-cigarettes as a "healthier alternative" to traditional cigarettes and their use as a "smoking cessation aid" are main themes presented through all types of media.

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“…Advertisements geared toward young adults focus on low nicotine products, which may function as gateway products. These devices deliver nicotine poorly, giving new users opportunities and chances to try products and experiencing some positive reinforcement without the acute nicotine toxicity that they might experience with more potent products …”

Section: Electronic Cigarettes and Adolescentsmentioning

confidence: 99%

The neurobiology of addiction

Uhl

Koob

Cable³

2019

Annals of the New York Academy of Sciences

142

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Substance and alcohol use disorders impose large health and economic burdens on individuals, families, communities, and society. Neither prevention nor treatment efforts are effective in all individuals. Results are often modest. Advances in neuroscience and addiction research have helped to describe the neurobiological changes that occur when a person transitions from recreational substance use to a substance use disorder or addiction. Understanding both the drivers and consequences of substance use in vulnerable populations, including those whose brains are still maturing, has revealed behavioral and biological characteristics that can increase risks of addiction. These findings are particularly timely, as law‐ and policymakers are tasked to reverse the ongoing opioid epidemic, as more states legalize marijuana, as new products including electronic cigarettes and newly designed abused substances enter the legal and illegal markets, and as “deaths of despair” from alcohol and drug misuse continue.

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Exploring Differences in Youth Perceptions of the Effectiveness of Electronic Cigarette Television Advertisements

Cited by 54 publications

References 25 publications

Recall of E-cigarette Advertisements and Adolescent E-cigarette Use

Recall of E-cigarette Advertisements and Adolescent E-cigarette Use

Electronic Cigarettes in the Media

The neurobiology of addiction

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