Exploring Customers’ E-Loyalty in Czech B2c E-Commerce

The paper deals with the use of Artificial Intelligence (AI) tools in formal education. The first part of the paper presents a theoretical framework, defining key concepts and examining the current state of AI use in education in Slovakia and other countries. This analysis provides a deeper insight into current trends and challenges in the implementation of AI in educational processes. The second part of the article focuses on a systematic search for AI tools that have the potential to be used in the educational process. The given tools are subjected to a content analysis to assess their applicability and benefits in the educational context. The results of this paper have the potential to contribute significantly to a better understanding of the benefits of AI in the context of formal education. It can also be used as a basis for developing effective strategies for implementing AI in educational processes and enriching research using advanced technologies in pedagogy.

Section: What Is the Average Percentual Proportion Of Repeat Customer...mentioning

confidence: 99%

Section: Does the Pareto Principle Hold Truedo The Top 20% Of Most Fr...mentioning

confidence: 99%

Section: Do Repeat Customers or One-time Purchasers Constitute The Ma...mentioning

confidence: 99%

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The potential of AI tools in formal education

Vrabec,

Zubková

2023

AI in public relations: Challenges and opportunities

Galera Matúšová,

Načiniaková

2023

While the adoption of AI in marketing and advertisement is being discussed in different ways, the area of PR is still uncovered, or rather the question of using AI is not as obvious. It seems to be narrowed particularly to the media monitoring and summarization of data and to the question of topic creation and to what extent text-based AI systems are capable of writing a press release or official statement. However, it should be pointed out that even to write a press release, or any output for that matter, AI needs to be provided with the right prompts, and here the position of the PR person is indispensable. Only specialist in PR can provide the AI system with all the necessary data, figures and sensitivity levels to be present in the final output. So it may be clear that AI is an exceptional asset in marketing and communications, there may be areas that are still under the question of what AI can or cannot provide.

Opinion balance of news in the time of mistrust in media and democratic institutions

Greguš,

Škvareninová

2023

The paper deals with the opinion balance of news in television broadcasting. In the context of ever-increasing mistrust in traditional media and democratic systems and the polarization of society, we try to point out the current state of media production in this specific area, considering its possible consequences for the perception of the media by the recipients. They are increasingly turning to alternative or even disinformation media to obtain information other than mainstream. In our research part, we are looking for a current state of the balance of opinions, which should be part of well-functioning and objective reporting and should inspire people’s trust in television broadcasting. The article offers the results of research carried out on a sample of 374 television contents broadcast by the public broadcaster RTVS and the authorized broadcaster TV Markíza in the period from February 12th, 2023, to March 25th, 2023. From the data, it is possible to conclude that there are deficiencies in television news from the point of view of maintaining impartiality in broadcasting