Exploring Consumers’ Purchase Intention of an Innovation of the Agri-Food Industry: A Case of Artificial Meat

Shen, You‐Cheng; Chen, Han-Shen

doi:10.3390/foods9060745

Cited by 43 publications

(37 citation statements)

References 73 publications

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“…For the majority, a smart diet and high-quality goods are preferable [5]. In studies related to personal aspirations and social norms, regarding social commitments, consumers displayed one-sided perceptions [6]. Generally, people should not attempt to hide their real perceptions of an object for various reasons, such as the fact that an individual can demonstrate a positive identity within society.…”

Section: Background Of the Studymentioning

confidence: 99%

Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

Xue

Zhang

Rasool

et al. 2021

Journal of Food Quality

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We highlight the role of fast food awareness and the features affecting the intentions of individuals buying it. The fast food industry is developing rapidly, opening new doors for various stakeholders. The objective of the study is to identify the impact of knowledge of fast food on the desire to buy fast food, study its impact on fast food purchasing intentions, and uncover the effect of fast food attitudes on consumers’ purchasing intentions and intention patterns. Several studies discuss the factors prompting fast food purchases, but convincing findings have not been reported. The previous research did not disclose some significant variables influencing consumers’ fast food-related decisions, namely, knowledge and uniqueness-seeking qualities. The existing studies are centered on connections between facts about fast food and unique consumer traits (independent variables), attitudes toward fast food (mediator), and fast food purchasing expectations (dependent variable). The mediator between attitudes toward fast food and fast food purchasing intentions is family structure. In previous studies, the variables and connections were examined from a different perspective. The study’s data were collected through a questionnaire, and 279 consumers frequenting well-known shops in Pakistan were sampled. To provide statistical evidence, exploratory factor analysis, confirmatory factor analysis, and multigroup moderations were performed. Knowledge of fast food and uniqueness-seeking characteristics were relevant both directly and through mediation when predicting fast food purchasing intentions. The hypothesized direction between attitudes toward fast food and fast food purchases was also significantly moderated by family structure. This study is the first of its kind and helps identify the fast food purchasing behaviors of consumers in developing countries. The shift from joint family systems to a nuclear family model is a particularly important change in the social experience of food.

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Section: Background Of the Studymentioning

confidence: 99%

Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

Xue

Zhang

Rasool

et al. 2021

Journal of Food Quality

View full text Add to dashboard Cite

show abstract

“…Not surprisingly this has led us to consider eating meat as natural, normal, necessary, and nice [ 2 ]. It is only recently that meat came under intense scrutiny which increasingly highlighted the detrimental impact of meat production and consumption on animal welfare, human health and the environment [ 3 , 4 , 5 , 6 , 7 , 8 , 9 ]. However, despite this scientific evidence, meat demand is expected to further increase in the coming years [ 10 , 11 , 12 , 13 ], putting intense strain on our already exhausted ecosystems.…”

Section: Introductionmentioning

confidence: 99%

Animals Like Us: Leveraging the Negativity Bias in Anthropomorphism to Reduce Beef Consumption

Choueiki

Geuens

Vermeir

2021

Foods

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Our current work contributes to the literature of meat consumption reduction. Capitalizing on the inherent humanizing characteristic of anthropomorphism coupled with leveraging negativity bias, we created a novel approach to reduce meat-eating intention. Using on-pack product stickers, we compare an anthropomorphic message stressing the capacity to experience pain with two other anthropomorphic messages that have been used before in the literature (intelligence and pro-social behavior of animals). We find that an on-pack pain anthropomorphic sticker reduces purchase intentions of the meat product and intention to consume meat in general and is more effective than stickers displaying pro-social or intelligence messages. We also show that the pain message’s negative impact on purchase intention is serially mediated by anticipatory guilt and attitude towards meat. In addition, we show that the differential effectiveness of the anthropomorphic messages can be explained by the negativity bias. That is, when the pro-social and intelligence messages were formulated in a negative way (as is pain), all three messages were equally effective at reducing intention to purchase meat and increase intention to reduce meat consumption.

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“…According to Scalco et al [30], the most important social influences related to consumers' environmentally friendly food purchases are from their families, friends, colleagues, and other reference groups. Previous research indicated that subjective norm is a positive driver of consumers' behavioural intentions to indulge in their food choices [31,32]. However, other scholars [19,33] argue the efficacy of subjective norm in explaining consumer food choices and agree that more examinations into the role of the subjective norm are needed.…”

mentioning

confidence: 99%

Explaining Chinese Consumers’ Green Food Purchase Intentions during the COVID-19 Pandemic: An Extended Theory of Planned Behaviour

Ploeger

2021

Foods

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The outbreak of the COVID-19 pandemic has strongly influenced consumers’ habits and behaviours, creating a more sustainable and healthier era of consumption. Hence, there is a potential for further expanding the green food sector in China. The theory of planned behaviour (TPB) is one widely used framework to explain consumers’ food choices. Considering consumers’ internal norms, their perceptions of green food attributes, and the shifting consumer behaviour, our study has extended the TPB framework (E-TPB) by adding constructs of moral attitude, health consciousness, and the impact of COVID-19 (IOC). The results of structural equation modelling among 360 functional samples revealed that the E-TPB model has a superior explanatory and predictive power, compared with the original TPB model regarding Chinese consumers’ green food buying intentions in the current and post-pandemic periods. The path analysis demonstrated that attitude, perceived behavioural control, moral attitude, health consciousness, and IOC have significant positive effects on green food purchase intentions. However, the association between subjective norm and purchase intention varies within the TPB and E-TPB models, which showed a non-significant impact in E-TPB. These findings can generate more suitable managerial implications to promote green food consumption in China during the current and post-pandemic periods.

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Exploring Consumers’ Purchase Intention of an Innovation of the Agri-Food Industry: A Case of Artificial Meat

Cited by 43 publications

References 73 publications

Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

Animals Like Us: Leveraging the Negativity Bias in Anthropomorphism to Reduce Beef Consumption

Explaining Chinese Consumers’ Green Food Purchase Intentions during the COVID-19 Pandemic: An Extended Theory of Planned Behaviour

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