Exploring consumers’ perception and willingness to pay for “Non-Added Sulphite” wines through experimental auctions: A case study in Italy and Spain

Amato, Mario; Ballco, Petjon; Lopéz-Galán, Belinda; Magistris, Tiziana de; Verneau, Fabio

doi:10.1016/j.wep.2017.10.002

Cited by 45 publications

(46 citation statements)

References 45 publications

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“…Specifically, the literature on consumer wine choices has focused on 'clean' labels related to aspects such as organic, biodiversity friendly, and biodynamic wine production processes [69][70][71][72], harvesting techniques, and the absence of additives [73][74][75][76]. This literature confirms the link between naturalness and health [77,78].…”

Section: Introductionmentioning

confidence: 67%

Nutritional Knowledge and Health Consciousness: Do They Affect Consumer Wine Choices? Evidence from a Survey in Italy

et al. 2019

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Wine is one of the few food products not subject to mandatory nutritional labelling, except for alcohol content. As such, health-related characteristics might be inferred by attributes related to production methods and alcohol content. This research focuses on the set of information currently reported on wine bottle labels, investigates the consumer’s use of such labels, and their preferences for information associated with ’naturalness’ such as clean labels and alcohol content. We conducted a survey on Italian consumers of red wine, which included a choice experiment. Results showed that health consciousness is an important driver in the use of wine labels. Estimates from a latent class model suggest that health consciousness, along with age, plays a significant role in defining consumer preference segments: the majority of our sample tended to prefer red wine characterized by ‘clean labels’, but younger and more health-conscious consumers showed a significant disutility for higher alcohol content. More traditional consumers revealed disutility for more unconventional ‘clean labels’, which were instead appreciated by a third group of consumers, called here ‘new clean trend lovers’. Preference for nutritional information such as lower alcohol content and clean labels distinguished the more health-conscious consumers, who belonged to the most likely preference class. Together, the results may suggest that nutritional information currently not mandatory for wine would be appreciated by a significant share of wine consumers.

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Section: Introductionmentioning

confidence: 67%

Nutritional Knowledge and Health Consciousness: Do They Affect Consumer Wine Choices? Evidence from a Survey in Italy

et al. 2019

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“…Main differences can be found in the other three clusters, in fact almost all participants classified as careless and conservative belong to the Italian sample, whereas most of the uninvolved food consumers are Danish. Earlier applications of the FRL in Denmark found conservative food consumers mainly among older consumers, so the dearth of this type in this Danish sample—which consists of young people—is not surprising; finding them in the Italian sample might be related to the conservatism inherent in a strong food culture with considerable heritage and inertia [ 75 , 76 ].…”

Section: Discussionmentioning

confidence: 95%

“…Irrespectively to the intention to consume edible insects, people might actually feel it is impossible to perform the behaviour, because of edible insects’ low availability on the market and little/no knowledge of the product and how it can be utilised. A demand for new foodstuffs is affected by increases in supply [ 76 , 77 , 78 , 79 ], therefore “a particular food must be widely available if it is to become an accepted and integrated part of people’s diet” [ 80 ]. Therefore, taking into account that perceived behavioural control can affect behaviour indirectly by its impact on intention, major marketing strategies should focus on the positive and distinctive attributes of edible insects, both from a nutritional and an environmental perspective, but also on their availability on the market, on individuals’ knowledge of different insect-based products, and of ways to cook them [ 9 ].…”

Section: Discussionmentioning

confidence: 99%

Assessing the Role of Food Related Lifestyle in Predicting Intention towards Edible Insects

Verneau

Amato

Riverso

et al. 2020

Insects

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Although recent literature has shown that switching to an insect-based diet could provide several relevant advantages—from a nutritional, environmental, economic and ecological point of view—the potential growth of insects as everyday food is still unclear. Despite a growing literature on consumer acceptance and product preference for insect-based food, a segmentation of this future and possible market has never been proposed. Therefore, in the present paper, a market segmentation based on the Food Related Lifestyle Scale (FRLS), was performed in order to predict consumers’ willingness to eat (WTE) edible insects. Moreover, the role of perceived behavioural control is taken into account. Results shows that the novelty and benefits of insect consumption have generated much interest in edible insects amongst consumers belonging to the Rational cluster, who showed the highest intention to introduce insects in their diet, thus confirming the presence of a niche of “early adopters”. In addition, perceived behavioural control was the major driver of intention. Implications for attempts to encourage people to incorporate insect-based foods into their diet are discussed, with special reference to the role of marketing campaigns.

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“…Only the function of sulfites has attracted more attention among the scholars, since it is perceived as risky additive and as such considered as unhealthy (Costanigro et al, 2014). With this respect, there are many evidences that consumers are willing to pay an additional price for wines sulphites free, thus confirming the negative perception of this additive (Costanigro et al, 2014;D'Amico et al, 2016;Amato et al, 2017). 'Alcohol content' was the last wine attributes we analyzed since Fotopoulos et al (2003) showed a high degree of importance of this attribute for the organic buyers.…”

Section: Objective Characteristicsmentioning

confidence: 98%

Not everything has been still explored: Further thoughts on additional price for the organic wine

Vita

Pappalardo

Chinnici

et al. 2019

Journal of Cleaner Production

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Several studies have been conducted on organic wine consumption, but no specific study has yet fully explored how the set of attributes explored by existing research affects the additional price for organic wine. To fill this gap, the objective of this paper was to examine whether and to what extent consumers are inclined to pay for buying organic wine and what are the attributes that significantly influence the additional price of organic wine compared to conventional one. With this aim, a quantitative study over a representative sample of wine consumers in Sicily (Italy) was carried out. Results allowed to observe that consumers attached greater importance to personal motivations such as environmental protection, distinctness and curiosity as well as to explicit label information such as brand renown and local production. In addition, male gender and income are positively correlated to the willingness to pay an additional price for organic wine. Our results have important implications for the actors involved in the wine sector as the adoption of marketing practices explicitly related to the label and motivations attributes can lead to value augmentation of organic wine that could increase consumers' valuation for it.

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Exploring consumers’ perception and willingness to pay for “Non-Added Sulphite” wines through experimental auctions: A case study in Italy and Spain

Cited by 45 publications

References 45 publications

Nutritional Knowledge and Health Consciousness: Do They Affect Consumer Wine Choices? Evidence from a Survey in Italy

Nutritional Knowledge and Health Consciousness: Do They Affect Consumer Wine Choices? Evidence from a Survey in Italy

Assessing the Role of Food Related Lifestyle in Predicting Intention towards Edible Insects

Not everything has been still explored: Further thoughts on additional price for the organic wine

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