Exploring Consumer Motivations for Creating User-Generated Content

Daugherty, Terry; Eastin, Matthew S.; Bright, Laura F.

doi:10.1080/15252019.2008.10722139

Cited by 551 publications

(335 citation statements)

References 10 publications

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“…Users on these websites voluntarily devote time and effort to contribute knowledge and information, also known as user-generated content (UGC). While altruism is often credited as the major impetus that drives people's voluntary contribution behavior on these platforms, we also observe more selfish motivations such as the need for selfenhancement, external recognition, reputation gaining, and social connectedness that prompt voluntary contribution online, similar to other prosocial behaviors [8,9,10]. These self-gratification and altruistic tendencies together help shape individuals' contribution behaviors [7,9,11].…”

Section: Introductionmentioning

confidence: 87%

Incentive Provision and Pro-Social Behaviors

Qiao

Lee

Whinston

et al. 2017

Proceedings of the Annual Hawaii International Conference on System Sciences

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Section: Introductionmentioning

confidence: 87%

Incentive Provision and Pro-Social Behaviors

Qiao

Lee

Whinston

et al. 2017

Proceedings of the Annual Hawaii International Conference on System Sciences

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“…Although television advertising remains a critical component of tobacco control campaigns, it is becoming increasingly important to measure and understand the impact of antitobacco-related information across digital media platforms and the interactions across these platforms. To inform public health campaigns, we must identify message characteristics that make tobacco control information most likely to be consumed and shared with others across media platforms, thereby facilitating diffusion of such information (15)(16)(17)(18)(19)(20)(21). Examining message-level drivers of the selection-retransmission combination is also important because messages forwarded from close ties (eg, friends, family) are more likely to be perceived as persuasive and thereafter be disseminated by recipients (22,23).…”

mentioning

confidence: 99%

Content Characteristics Driving the Diffusion of Antismoking Messages: Implications for Cancer Prevention in the Emerging Public Communication Environment

et al. 2013

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).This study examined how content characteristics of antitobacco messages affect smokers' selective exposure to and social sharing of those messages. Results from an experiment revealed that content features predicting smokers' selection of antismoking messages are different from those predicting whether those messages are shared. Antismoking messages smokers tend to select are characterized by strong arguments (odds ratio = 2.02, P = .02) and positive sentiments (odds ratio = 3.08, P = .03). Once selected, the messages more likely to be retransmitted by smokers were those with novel arguments (B = .83, P = .002) and positive sentiments (B = 1.65, P = .005). This research adds to the literature about the content characteristics driving the social diffusion of antitobacco messages and contributes to our understanding of the role of persuasive messages about smoking cessation in the emerging public communication environment. J Natl Cancer Inst Monogr 2013;47:182-187 Cigarette smoking remains the leading preventable cause of mortality in the United States and is a significant cancer risk factor. More than 90% of lung cancer is attributable to smoking tobacco, and tobacco use significantly increases the risk of developing all of the most commonly diagnosed forms of cancer (1). Thus, tobacco control efforts are critically important for cancer prevention. Tobacco control programs have historically relied heavily on traditional mass media to spread antitobacco messages (2-4). But Web 2.0 and the social media have resulted in rapid, profound changes in the media landscape (5-7). Implications for cancer prevention and tobacco control are just beginning to be understood.Rapid diffusion of new information technologies has created unprecedented opportunities for exposure to and sharing of antitobacco-related messages (ie, messages designed to prevent or curtail tobacco use). As of 2012, 81% of adults in the United States use the Internet, and 59% said they looked online for health-related topics (5). Of online adults, 67% reported using social networking sites such as Facebook or Twitter (8). According to a recent survey (9), 53% of US adults get news forwarded to them via e-mail or social networking sites; 36% share news with their social networks via those platforms. In sum, the production and dissemination of health information in general, and of antismoking information in particular, is no longer in the hands of a few experts or major corporations; individuals now actively seek out, generate, and share information across their social networks (7,10).For more than 2 decades, tobacco control researchers have examined how exposure to televised antitobacco advertising affects individuals' cigarette smoking attitudes and behaviors (2,(11)(12)(13)(14). Although television advertising remains a critical component of tobacco control campaigns, it is becoming increasingly important to measure and understand the impact of antitobacco-related information across digital media platforms and the interactions across these platforms...

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“…In examining the differing motivations of those who create user-generated content, researchers concluded that posters were more driven by the need to feel a sense of community, connect with others and feel important within their social group than their lurker counterparts; however, both groups felt they were part of the community. 38 If different web consumers are relatively satisfi ed with their different participation roles, 39 then both posters and lurkers may be equally satisfi ed with the organization. Therefore, positive correlations are expected between web usage and team identifi cation for social media posters and lurkers.…”

Section: Hypothesesmentioning

confidence: 99%

Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball

Williams

Heiser²,

Chinn³

2012

J Direct Data Digit Mark Pract

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Social media has exploded over the past few years, with sport fans now acti vely contributi ng to social networks, blogs, news feeds and content-sharing sites. Because social media tools encourage user engagement, they should also increase consumer affi liati on with their teams. However, not much is known about the atti tudinal and behavioural diff erences between posters, sport fans who post content, and lurkers, those who post infrequently or not at all. This study, using mediati on and moderati on models of team identi fi cati on and game att endance, confi rms that both lurkers and posters identi fy with their teams and are likely to att end games. This study fi nds, however, that lurkers att end games more frequently than posters. These diff erences are discussed and recommendati ons are made to improve the use of social media by sport organizati ons. Suggesti ons for future research are also provided.

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Exploring Consumer Motivations for Creating User-Generated Content

Cited by 551 publications

References 10 publications

Incentive Provision and Pro-Social Behaviors

Incentive Provision and Pro-Social Behaviors

Content Characteristics Driving the Diffusion of Antismoking Messages: Implications for Cancer Prevention in the Emerging Public Communication Environment

Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball

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