Exploring consumer engagement and satisfaction in health and wellness tourism through text-mining
Yavuz Selim Balcioglu
Abstract:PurposeThis study aims to deepen the understanding of consumer engagement and satisfaction within the health and wellness tourism sector, a rapidly growing niche in the global tourism industry. It focuses on identifying key elements that influence consumer perceptions and experiences in this domain.Design/methodology/approachEmploying a quantitative approach, this research utilizes Dynamic Correlated Topic Models (DCTM) and sentiment analysis techniques to analyze user-generated content from TripAdvisor. The m… Show more
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