Exploring consumer behavior and attitudes toward healthy food in Slovakia

Predanócyová, Kristína; Šedí­k, Peter; Horská, Elena

doi:10.1108/bfj-06-2022-0517

Cited by 17 publications

(13 citation statements)

References 63 publications

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“…In today’s context, consumer behavior strongly favors foods that contribute to health and well-being, driven by consumers’ enhanced access to tools empowering informed decisions about their nutritional choices ( 49 , 50 ). Consumers’ willingness to choose and consume healthy branded foods is related to their attitude toward foods perceived as healthy or beneficial to their health ( 51–53 ). Numerous elements, including brand perception, nutritional information, cost, and personal preferences, can affect one’s attitude toward preferring this food ( 54–57 ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Chilón-Troncos,

García-Salirrosas,

Escobar-Farfán

et al. 2024

Front. Nutr.

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IntroductionThe willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is behind this willingness? To answer this question and based on previous studies such as the theory of planned behavior and nutritional literacy, this study aimed to build a predictive model through an empirical study to examine the influence of nutritional literacy (NL) on attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on the willingness to consume healthy brand foods (WCHBF) in the Peruvian market.MethodsThe research focused on the population that stated that they were consumers of the Unión brand (a brand whose value proposition is the sale of healthy foods), obtaining 482 consumers. The study was conducted under a quantitative, non-experimental, cross-sectional design approach.ResultsThe results support the existence of a positive and significant effect of NL on ATT, SN, and PBC, finding the exact behavior of SN and PBC in WCHBF; however, in the proposed model, it is observed that ATT has no impact on WCHBF.ConclusionApplying strategies that lead to a change in consumer behavior towards healthy brands is a matter of time and will. In this context, the findings indicate that nutritional literacy plays an essential role in the willingness to consume healthy foods, which sheds more light on the design of educational interventions and awareness campaigns that independently inform about nutritional benefits and empower consumers, allowing them to make informed and healthy choices.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Chilón-Troncos,

García-Salirrosas,

Escobar-Farfán

et al. 2024

Front. Nutr.

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“…Just like consumer ethnocentrism, the Country-of-Origin effect can shape consumer risk perception, product evaluation and purchase intentions in food and non-food domains (Diamantopoulos et al. , 2011; Ortega-Egea and Garcia-de-Frutos, 2021); it can be such a strong sign of food product quality and authenticity that it can be even more important than price attributes (Predanócyová et al. , 2022; Yang et al.…”

Section: Literature Reviewmentioning

confidence: 99%

Where was my cup of honey made? PDO honey and sub-regional ethnocentric consumer segments

Trentinaglia

Cavicchioli

Pocol

et al. 2023

BFJ

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PurposeThe goal of this study is to understand if ethnocentrism exists at the sub-regional level among honey consumers living in the same production area as a protected designation of origin (PDO). Moreover, this analysis explores if ethnocentrism is influenced by individual economic conditions, among other socio-demographic characteristics.Design/methodology/approachA sample of 725 consumers was collected through the use of a questionnaire that was circulated in the province of Varese, one of the few honey PDO areas in Italy. The authors performed a principal component analysis and a two-step cluster analysis to identify different PDO honey consumer segments, focusing on their interest for PDO attributes.FindingsThe authors identified four consumer segments, depending on socio-demographic, consumption habits, frequencies, preferred attributes and preferences for the PDO product. One cluster exhibited strong preferences for the PDO honey, in the spirit of ethnocentrism, and was characterised by low-income levels; ethnocentric preferences were also observed in another cluster that had a different socio-economic profile.Research limitations/implicationsHoney is a niche product and not universally diffused among consumers: further analyses should investigate sub-national ethnocentrism for more universal food products. Yet, through the inspection of the different profiles found, it was possible to devise marketing strategies to boost PDO honey purchasing and to bring consumers closer to PDO products.Originality/valueThis analysis considers ethnocentrism as a segmentation criterion for PDO honey consumers that live in the very same PDO honey production area and enriches the existing literature on the relationship between ethnocentrism and individual economic status.

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“…Recently, also due to the impact of Covid-19, the importance of healthy and rational eating is growing and the choice of food is determined by the health of consumers, and therefore it is possible to consider the aspect of health and a healthy lifestyle as a key driving force of the food market (Huang et al, 2022;Irene Goetzke & Spiller, 2014;Karpyn et al, 2020;Predanócyová et al, 2022). An important part of a healthy diet is the consumption of functional foods (Horská et al, 2022;John & Singla, 2021;Jurek, 2022).…”

Section: Introductionmentioning

confidence: 99%

The Effect of the Modification of a Three-Ply Corrugated Board With Recycled Fibers on its Properties

Kalak,

Marcinkowski

2024

Current Trends in Quality Science Innovative and Sustainable Products, Materials, and Technologies

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Otilionium bromide (OB) is a quaternary ammonium compound which is commonly known in pharmaceutical industry. It affects the distal gastrointestinal tract as an antispasmodic agent which is used by patients with irritable bowel syndrome (IBS). The drug's action is based on the inhibition of L-type and T-type calcium channels. Around 15% of the Western population struggles with IBS. OB is characterized by weak systematic absorption, which may prevent other negative impact on organism. There have been several successful treatments worldwide using OB and placebo. These medical trials have proven to be safe and successful in patients with irritable bowel syndrome. The medication reduces abdominal pain, boiling sensation and relieves discomfort better than placebo. The effects of using OB are longlasing, even after dosing is stopped. Studies have shown that treatment with OB bromide improves quality of life. This article describes the mechanism of action, synthesis, pharmacological effects of OB and aspects in which OB improves a person's quality of life.

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Exploring consumer behavior and attitudes toward healthy food in Slovakia

Cited by 17 publications

References 63 publications

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Where was my cup of honey made? PDO honey and sub-regional ethnocentric consumer segments

The Effect of the Modification of a Three-Ply Corrugated Board With Recycled Fibers on its Properties

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