Exploring Conditions for Environmental Legitimacy: Evidence from the Energy Industry

Sustainability as a Competitive Tool for the Brave? Or for the Best? A Behavioral Theory Perspective

“…In this context, sustainability-related legitimacy becomes more and more important (Bansal & Clelland, 2004; Bansal & Roth, 2000; Berrone, Fosfuri, & Gelabert, 2017). Accordingly, and independently from any core decisions on strategic directions, companies must demonstrate their legitimacy and may well devote significant resources to a variety of sustainability-related initiatives (Bansal & Roth, 2000; Berrone et al, 2017; Bettinazzi et al, 2018).…”

“…While this is a reasonable assumption, this logic might be confounded in decisions that are unrelated to competitive, strategic factors, such as legitimacy-seeking motives (Bansal & Clelland, 2004; Suddaby, Bitektine, & Haack, 2017). Given their need to maintain their license to operate, companies need to devote significant efforts and resources to a variety of sustainability-related initiatives to demonstrate the legitimacy of their corresponding behavior (Bettinazzi, Jacqueminet, Neumann, & Snoeren, 2018). Companies, which are in a favorable economic situation, are also in a better position to maximize their sustainability legitimacy in the eyes of their stakeholders.…”

Environmental Legitimacy Through Adopting Green Products and Its Effect on the Brand Equity: Moderating Role of Management Awareness

“…Green organizations have emerged as organizations that are interested in providing products of green goods and services in order to preserve the health and safety of consumers, and also, preserve the environment surrounding (Yao et al, 2019;Bettinazzi et al, 2018;Ahmad and Thyagaraj, 2014;Bilgili and Ozkul, 2015;Hong et al, 2012;Alhaddad, 2015;Loureiro et al, 2014). In the nineties of the last century, the concept of green marketing gained the attention of productive and academic organizations.…”