Exploring Communication Intervention in Enhancing Agricultural Production to Improve the Livelihood of Rural Communities in Ethiopia
Abstract:The main goal of this research is to explore communication intervention and its application in enhancing agricultural production to improve the livelihoods of rural communities in Ethiopia. This study examines the effectiveness of communication approaches used and the opportunities and problems faced by farmers and development agents. The study used focus groups and in-depth interviews to gather qualitative data. The findings indicate that top-down communication is the prevailing strategy for development agent… Show more
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