Exploring Blockchain-Based Innovations for Economic and Sustainable Development in the Global South: A Mixed-Method Approach Based on Web Mining and Topic Modeling

Böhmecke‐Schwafert, Moritz; Moreno, Eduardo García

doi:10.2139/ssrn.4022262

Cited by 1 publication

(1 citation statement)

References 46 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Mixed methods helps to answer a broader range of research questions that would otherwise be missed if a single method is adopted. In the extant literature, there are several studies on blockchain and cryptocurrency which have adopted mixed methods (Böhmecke‐Schwafert & García Moreno, 2023; Dehghani et al, 2022; Loh et al, 2023; Werner et al, 2021). Dehghani et al (2022) suggested that future research in blockchain should adopt mixed methods since it allows for a more complete and detailed understanding of the phenomenon being studied, and supports both theory building and testing.…”

Section: Methodsmentioning

confidence: 99%

Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets

Babu,

Bason,

Porreca

et al. 2023

Psychology and Marketing

View full text Add to dashboard Cite

This research investigates the extent to which sponsorships can be utilised to foster trust and reduce barriers to adopting new technologies. Using Crypto.com's sponsorship of the 2022 FIFA World Cup as the context, this mixed‐methods study utilises innovation resistance theory (IRT) and trust transfer theory (TTT) to investigate the extent to which such a sponsorship can increase trust and reduce barriers in innovative technologies such as cryptoassets, while also filling a research gap concerning consumer resistance to innovations in digital financial products and services. The findings of study 1, using a survey (n = 1081), and study 2 using interviews (n = 24) reveal that a positive image of sponsorship significantly influences favourability and interest, and trust of the product of the sponsor which subsequently reduces psychological barriers to adoption. Integrating the theoretical viewpoints of IRT and TTT, this study enhances our conceptual understanding regarding the psychological dimension of sponsorship and the extent to which a sponsorship generates interest, giving assurance and trust in the sponsor's product, and removing uncertainty; thus, reducing barriers to adoption.

show abstract