Exploring Awareness of Greek Protected Geographical Indication Regional Wines and Their Terroir: The Case of the Prefecture of Drama Greece
Spyridon Mamalis,
Irene Kamenidou,
Aikaterini Karampatea
et al.
Abstract:This research explores if wine consumers are aware of the wines of the Greek prefecture of Drama and, in particular, its wines with Protected Geographical Indication (PGI), and if they have previously experienced them. It also investigates where do consumers search online for wine information, and which of the 17 directly related to wine terroir attributes they seek information for. Lastly, it explores if the male and female wine consumers have the same level of awareness and experience with these PGI wines, a… Show more
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