Exploring audience involvement with an interactive narrative: implications for incorporating transmedia storytelling into entertainment-education campaigns

Sangalang, Angeline; Johnson, Jessie M. Quintero; Ciancio, Kate E.

doi:10.1080/02560046.2013.766977

Cited by 35 publications

(20 citation statements)

References 26 publications

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“…One study reported positive associations between narrative transportation and enjoyment of a game aimed at increasing milk consumption, 49 but more experimental studies are needed on the causal relationship between narrative transportation and enjoyment. The scarcity of experimental studies regarding narratives has been acknowledged before, and there is an ongoing debate about the feasibility of integrating narratives in games.…”

Section: Narrative Transportationmentioning

confidence: 99%

Enjoyment: A Conceptual Exploration and Overview of Experimental Evidence in the Context of Games for Health

Crutzen

Riet

Short

2016

Games for Health Journal

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Enjoyment is consistently noted as important for engaging audiences in games for health. However, as a term, enjoyment is often used interchangeably with a host of other terms, some of which overlap conceptually. This obscures what does and what does not constitute enjoyment, and in turn slows scientific progress by making the study of enjoyment and the synthesis of enjoyment-related research difficult. This article is aimed at improving our understanding of enjoyment by distinguishing enjoyment from other important constructs, such as fun and engagement, and by providing an overview of the experimental evidence on the determinants of enjoyment in videogames. Competence, narrative transportation, and relevance are identified as key factors related to enjoyment, and future studies examining these factors using games for health are recommended.

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Section: Narrative Transportationmentioning

confidence: 99%

Enjoyment: A Conceptual Exploration and Overview of Experimental Evidence in the Context of Games for Health

Crutzen

Riet

Short

2016

Games for Health Journal

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“…Our data links this self-reflection with the challenge inherent in the interaction. Indeed, supporting evidence from a study of engagement with an interactive narrative finds that frustration with gaming challenges was also a barrier to transportation [19].…”

Section: Resultsmentioning

confidence: 91%

I Kind of Had an Avatar Switch

Johns

Galpin

Meredith

et al. 2016

Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video

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This paper reports results from a study which examined viewers' cognitive and affective responses to an interactive TV drama. Ten participants were videoed interacting with 'Our World War' [1], and then interviewed about their experience using the video playback as a retrospective prompt. An interpretative framework was designed to guide analysis by probing themes of narrative engagement identified in previous literature. We report findings relating to five themes of engagement: cognitive, affective, perspective taking, competence and autonomy, and transportation. Our data adds to the existing literature on interactive stories by highlighting the pivotal role of the self in engaging with interactive drama, with self-reflection emerging within each theme. We conclude that two experiential states drive engagement: a transported experience; and one in which self-reflection limits transportation.

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“…For example, Krieger and colleagues (2013) found that audience-generated intervention messages were effective in persuading peers to resist substance use. Scholars found that an audience's interactive involvement in an entertainmenteducation campaign strengthened beliefs about the benefits of milk consumption (Sangalang, Quintero Johnson, & Ciancio, 2013). In the online environment, audience engagement can be measured by audience members' actions on existing posts, including commenting on, indicating interest in or liking of, and sharing with others in a social network.…”

Section: Effects On Online Audience Engagementmentioning

confidence: 98%

Smoking Prevention in China: A Content Analysis of an Anti-Smoking Social Media Campaign

Jiang

Beaudoin

2016

Journal of Health Communication

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The China Tobacco Control Media Campaign on Sina Weibo is novel in the context of smoking prevention and cessation in China and has not to date been evaluated. This study draws on health behavior theories and dialogic theory in public relations to analyze microblog campaign postings and their relationships with the outcome of online audience engagement. Microblog postings from May 2011 to January 2015 were content analyzed, showing that the most common persuasive content characteristic was perceived risk, followed by subjective norms and self-efficacy. Perceived risk and self-efficacy postings positively influenced online audience engagement, whereas subjective norm postings was a nonsignificant predictor. Postings were more likely to share information than aim to interact with audience members. However, both information sharing and audience interaction postings were positive predictors of online audience engagement. There was also evidence of main and interactive effects of message originality on online audience engagement. The current study has, to the best of our knowledge, broken new ground in 2 regards: (a) using health behavior theories as a basis for analyzing the content of an anti-smoking social media campaign and (b) examining the content of an anti-smoking media campaign of any type in China.

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Exploring audience involvement with an interactive narrative: implications for incorporating transmedia storytelling into entertainment-education campaigns

Cited by 35 publications

References 26 publications

Enjoyment: A Conceptual Exploration and Overview of Experimental Evidence in the Context of Games for Health

Enjoyment: A Conceptual Exploration and Overview of Experimental Evidence in the Context of Games for Health

I Kind of Had an Avatar Switch

Smoking Prevention in China: A Content Analysis of an Anti-Smoking Social Media Campaign

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