Exploring attitudes towards digital advertisements on social networks: The case study of the Nišava and Pčinja districts
Miloš Stojanović,
Ivana Božić-Miljković,
Pavle Mitić
et al.
Abstract:This paper aims to analyze the importance of paid advertising on social networks in the territory of Nišava and Pčinja districts. For this reason, a survey was conducted, which included 294 respondents. Data were processed in the SPPS software package, using tests of independence, contingency, one-factor analysis of variance, and post-hoc tests. The results showed that the majority of respondents from the south of Serbia ignore paid ads on social networks. Also, the study led us to the conclusion that paid adv… Show more
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