Exploring Antecedents of Green Tourism Behaviors: A Case Study in Suburban Areas of Taipei, Taiwan

Abstract

Abstract:Understanding user behaviors is the foundation to support the design and development of a sustainably built environment. This exploratory study used a mixed method to explore people's perception, motivation, intention, and behaviors of green tourism in Taiwan. The qualitative approach explored intrinsic and extrinsic factors that could influence people's intention to participate in green tourism. The quantitative approach provided evidence of influencing factors of green tourism. The findings suggested that variables, such as perception, attitudes, and self-efficacy, can indirectly influence green tourism behaviors through behavioral intention. This study suggests that government agencies should emphasize environmental education regarding the relationship between climate change and people's life; therefore, people will increase their environmental awareness regarding the urgent conditions of the environment, in addition to supporting green tourism and being more responsible for their tourism behaviors. For cities intending to accommodate tourism or Non-Governmental Organizations (NGOs) that are interested in promoting green tourism, it is critical to incorporate relevant factors, such as destination services and educational elements, into the design and development principles to built environment that supports green tourism activities.

Sustainability of Green Tourism among International Tourists and Its Influence on the Achievement of Green Environment: Evidence from North Cyprus

“…The items measured for our constructs were adapted from a previous study and modified to suit the objectives of this study. The green tourism construct was measured with six items, which were adapted from [115]; environmental concern was measured through four items, which were adapted from [116]; attitudes was measured with five items, and adapted from [115]; behavior was also measured with five items, which were adapted from [115]; intention to participate in sustainability of green tourism was measured with four items; one item adapted from [115] and three items adapted from [116]; subjective norms was measured with three items, and adapted from [116]; while perceived behavioral control was measured with three items, which were adapted from Chuang et al [86]. Subsequently, all the items were scaled with a five-point Likert scale, which ranged from 1 (strongly disagree) to 5 (strongly agree).…”

Fostering Green Entrepreneurship and Women’s Empowerment through Education and Banks’ Investments in Tourism: Evidence from Serbia

“…According to The Organisation for Economic Co-operation and Development (OECD) research [1], the skills and professions identified as particularly relevant for the green economy tend to be male dominated (p. 6). For the tourism sectors, it is critical to consider factors such as educational elements and attitudes of people toward green tourism [44].…”

A Hybrid Method with TOPSIS and Machine Learning Techniques for Sustainable Development of Green Hotels Considering Online Reviews

“…To be successful in this marketing, detecting the customer behavioral intentions in purchasing green products is important as it can assist them in the decision-making process to receive high-quality services [6]. In addition, it is important to investigate the factors for tourists' intentions to participate in green tourism [7].…”