“…Xing and Grant (2006) compared delivery service between online retailer and multi-channel retailer, they put emphases on availability, timeliness, condition and return service. Feng, Zheng and Tan (2007) tried to establish a representative measurement scheme, they explored timeliness, personal contact quality, order quality, discrepancy handling, operation normalization and convenience. Zheng (2008) proposed a systematic reviews in her doctoral dissertation, there were five dimensions in her scale which involved order quality, customization service quality, response quality, delivery quality and order discrepancy handling quality.…”