Exploratory research of tourist motivations and planning

Bansal, Harvir S.; Eiselt, H. A.

doi:10.1016/s0261-5177(03)00135-3

Cited by 238 publications

(151 citation statements)

References 17 publications

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“…This supports researchers who have adopted a combined segmentation approach involving two (e.g. Bansal & Eiselt, 2004;Bonn et al, 2005;Kim et al, 2003;Sarigollu & Huang, 2005) to four (e.g. Becken et al, 2003;Beh & Bruyere, 2007;Chang, 2006;Frochot, 2005) segmentation bases.…”

Section: Discussionsupporting

confidence: 80%

Segmentation: A tourism stakeholder view

Tkaczynski¹,

Rundle‐Thiele²,

Beaumont³

2009

Tourism Management

153

102

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Tourism segmentation research has focused on (1) developing tourist segment profiles using primary and secondary tourist data and (2) understanding which segmentation bases can accurately predict future tourist behaviour. Researchers have not considered how tourism stakeholders are segmenting their tourist markets. This paper presents evidence to suggest that the use of combined segmentation variables to develop tourism profiles is warranted and that a 'one size fits all' approach is not suitable because different tourism stakeholders within a single destination attract different tourists.Furthermore, this research identified that the segments used by the destination marketing organisation failed to holistically describe the tourist groups using the different services provided by tourism stakeholders within a single destination.Destination marketing is complex involving many stakeholders each likely to be attracting different tourist segments and future research endeavours must acknowledge this complexity.

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Section: Discussionsupporting

confidence: 80%

Segmentation: A tourism stakeholder view

Tkaczynski¹,

Rundle‐Thiele²,

Beaumont³

2009

Tourism Management

153

102

View full text Add to dashboard Cite

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“…This is much due to the average visitor profile of the museum; culture sites usually attract more middleaged and senior visitors, with high purchasing power, compared to nature sites (Bansal & Eiselt, 2004;Pouta et al, 2006). The presented financial estimations might be affected by the fairly small sample size, but both of the study years showed similar results, and also the structure of clientele supported them.…”

Section: Discussionmentioning

confidence: 84%

ICT Innovation and Local Economy: Mobile Game as a Tourist Attraction

Makkonen

Hokkanen

2013

Scandinavian Journal of Hospitality and Tourism

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Innovations are considered crucial in boosting the growth of regions. Similarly, tourism is an important regional development tool especially in areas with no industrial potential.Research on tourism innovation has been scarce until the very recent years and the local economic impacts of innovation in tourism studies remain unexplored. This study addresses the innovative ICT application, a mobile game, and its significance as a tourist attraction in Pielinen Museum in Lieksa, a peripheral town in Eastern Finland. Pielinen Museum has a substantial effect on Lieksa municipality economy and the average visitor expenditure is substantially higher than expected based on previous studies on other local attractions. We conclude, however, the game is not known by general public to attract visitors. From museum's point of view the innovation will not have extensive influence as a standalone, one time effort. It needs better integration into museum's general public image and continuous support and updating for both contents and technique. Extensive networking with existing regional visitor attractions for increasing the publicity without excessive costs is highly advisable.

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“…Questionnaire-based surveys are a standard method to research customer behavior (see, for example, Bansal andEiselt 2004, Fellesson andFriman 2008) and are also adopted in this study. Due to time and labor constraints, self-administered surveys were used.…”

Section: Methodsmentioning

confidence: 99%