Exploratory Neural Reactions to Framed Advertisement Messages of Smoking Cessation

Yang, Dong-Jenn

doi:10.1177/1524500418788306

Cited by 14 publications

(30 citation statements)

References 68 publications

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“… Price Çakar et al [ 34 ], Marques et al [ 22 ], Çakir et al [ 24 ], Gong et al [ 35 ], Pilelienė and Grigaliūnaitė [ 36 ], Hsu and Chen [ 26 ], Boccia et al [ 37 ], Venkatraman et al [ 38 ], Baldo et al [ 39 ]. Promotion Soria Morillo et al [ 40 ], Yang et al [ 41 ], Cherubino et al [ 42 ], Soria Morillo et al [ 43 ], Vasiljević et al [ 44 ], Yang et al [ 45 ], Pilelienė and Grigaliūnaitė [ 36 ], Daugherty et al [ 46 ], Royo et al [ 47 ], Etzold et al [ 48 ], Chen et al [ 49 ], Casado-Aranda et al [ 50 ], Randolph and Pierquet [ 51 ], Nomura and Mitsukura [ 52 ], Ungureanu et al [ 53 ], Goyal and Singh [ 54 ], Oon et al [ 55 ], Singh et al [ 56 ]. ii.…”

Section: Methodsmentioning

confidence: 99%

“…Soria Morillo et al [40], Yang et al [41], Cherubino et al [42], Soria Morillo et al [43], Vasiljević et al [44], Yang et al [45], Pilelienė and Grigaliūnaitė [36], Daugherty et al [46], Royo et al [47], Etzold et al [48], Chen et al [49], Casado-Aranda et al [50], Randolph and Pierquet [51], Nomura and Mitsukura [52], Ungureanu et al [53], Goyal and Singh [54], Oon et al [55], Singh et al [56].…”

Section: Promotionmentioning

confidence: 99%

“…ii. Activation of brain region due to marketing stimuli Soria Morillo et al [40], Chew et al [17], Cherubino et al [42], Soria Morillo et al [43], Çakar et al [34], Boksem and Smitds [57], Bhardwaj et al [58], Venkatraman et al [38], Touchette and Lee [21], Yang et al [45], Marques et al [22], Gong et al…”

Section: Promotionmentioning

confidence: 99%

“…Chen et al [49] experimented on the neural response of adolescent audiences while they are exposed to e-cigarette commercials. Another social advertisement stimuli of smoking cessation frames was used by Yang [45], to understand what types of frames (positive/negative) achieve better attention from smokers and non-smokers. Gender plays a substantial role in advertisement industry from celebrity endorsement to gender-targeted marketing.…”

Section: Marketing Stimuli Used In Neuromarketingmentioning

confidence: 99%

“…The goal of feature extraction is to find the set of feature that minimizes intra-class variability and maximizes inter-class variability. So we need to extract useful information from the preprocessed signal, which can be spatial, spectral or temporal [45]. As the EEG signal is non-stationary, the feature extraction procedure is quite often complicated.…”

Section: Brain Signal Processing In Neuromarketingmentioning

confidence: 99%

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Technological advancements and opportunities in Neuromarketing: a systematic review

et al. 2020

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Neuromarketing has become an academic and commercial area of interest, as the advancements in neural recording techniques and interpreting algorithms have made it an effective tool for recognizing the unspoken response of consumers to the marketing stimuli. This article presents the very first systematic review of the technological advancements in Neuromarketing field over the last 5 years. For this purpose, authors have selected and reviewed a total of 57 relevant literatures from valid databases which directly contribute to the Neuromarketing field with basic or empirical research findings. This review finds consumer goods as the prevalent marketing stimuli used in both product and promotion forms in these selected literatures. A trend of analyzing frontal and prefrontal alpha band signals is observed among the consumer emotion recognition-based experiments, which corresponds to frontal alpha asymmetry theory. The use of electroencephalogram (EEG) is found favorable by many researchers over functional magnetic resonance imaging (fMRI) in video advertisement-based Neuromarketing experiments, apparently due to its low cost and high time resolution advantages. Physiological response measuring techniques such as eye tracking, skin conductance recording, heart rate monitoring, and facial mapping have also been found in these empirical studies exclusively or in parallel with brain recordings. Alongside traditional filtering methods, independent component analysis (ICA) was found most commonly in artifact removal from neural signal. In consumer response prediction and classification, Artificial Neural Network (ANN), Support Vector Machine (SVM) and Linear Discriminant Analysis (LDA) have performed with the highest average accuracy among other machine learning algorithms used in these literatures. The authors hope, this review will assist the future researchers with vital information in the field of Neuromarketing for making novel contributions.

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Section: Methodsmentioning

confidence: 99%

Section: Promotionmentioning

confidence: 99%

Section: Promotionmentioning

confidence: 99%

Section: Marketing Stimuli Used In Neuromarketingmentioning

confidence: 99%

Section: Brain Signal Processing In Neuromarketingmentioning

confidence: 99%

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Technological advancements and opportunities in Neuromarketing: a systematic review

et al. 2020

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A review of research on neuromarketing using content analysis: key approaches and new avenues

Robaina‐Calderín

Santana

2021

Cogn Neurodyn

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The influence of gain-loss framing and its interaction with political ideology on social distancing and mask wearing compliance during the COVID-19 pandemic

Steffen

Cheng

2021

Curr Psychol

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The COVID-19 pandemic has caused millions of cases and over half a million deaths in the United States. While health experts urge citizens to adopt preventative measures such as social distancing and wearing a mask, these recommended behaviors are not always followed by the public. To find a way to promote preventative measures, the present study examined the role of gain-loss framing of COVID-19 related messages on social distancing and mask wearing compliance. Moreover, the study also tested potential moderating effects on framing with three individual characteristics: political ideology, subjective numeracy, and risk attitude. A sample of 375 U.S. adult residents were recruited from Amazon Mechanical Turk. Each participant read either a gain or loss-framed message related to practicing protective behaviors during the COVID-19 pandemic. Participants also completed scales of preventative behaviors, risk attitude, subjective numeracy, political ideology, and other demographic variables. It was found that those who were more liberal, risk-averse and had greater subjective numeracy were more likely to wear a mask and/or follow social distancing. Furthermore, in the presence of demographic and psychological factors, the study found participants in the loss-framed condition than in the gain-framed condition were more likely to adopt both preventative measures, supporting the notion of loss aversion. Additionally, the framing effect was also moderated by political ideology on mask-wearing, with the effect being stronger in liberals than in conservatives. Collectively, the study implies message framing may be a useful means to promote preventative measures in the current pandemic.

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Exploratory Neural Reactions to Framed Advertisement Messages of Smoking Cessation

Cited by 14 publications

References 68 publications

Technological advancements and opportunities in Neuromarketing: a systematic review

Technological advancements and opportunities in Neuromarketing: a systematic review

A review of research on neuromarketing using content analysis: key approaches and new avenues

The influence of gain-loss framing and its interaction with political ideology on social distancing and mask wearing compliance during the COVID-19 pandemic

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