“…Implementation can also be defined through the distinctions between diffusion, dissemination, and implementation, and the continuum between passive and active approaches to knowledge transfer (Greenhalgh, Robert, MacFarlane, Bate, & Kyriakidou, 2004). The distinctions between these concepts can be described as the difference between letting it happen (diffusion; e.g., Rogers, 1995), helping it happen (dissemination, research on facilitators, and barriers to program uptake; e.g., Brownson, Colditz, & Proctor, 2012), and making it happen (implementation; e.g., Fixsen et al, 2005). Diffusion literature informs up to the point of deciding to adopt an innovation but does not explain how to implement that innovation with fidelity (Rogers, 1995), nor is diffusion sufficient to reliably produce and sustain positive benefits to consumers (Fixsen et al, 2005).…”