2019
DOI: 10.1061/(asce)co.1943-7862.0001717
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Exploration of Logic in Project Marketing Using Interpretive Structural Modeling

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Cited by 10 publications
(6 citation statements)
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“…Though, the literature does not suggest the adequate number of cases for development or validation of a conceptual model, one serious drawback in the single-case study methodology that has prevented it from being widely applied is the lack of generally accepted rules for drawing causation and generalization inferences from the data (Kennedy, 1979). However, one criterion identified by Kennedy (1979) and later used by Prakash and Phadtare (2019) is the repeatability of incidences without any new information for another driver (Kennedy, 1979). This indicates that additional case examples are not needed and enough data have been collected for a detailed analysis.…”
Section: Phase Wise Analysismentioning
confidence: 99%
“…Though, the literature does not suggest the adequate number of cases for development or validation of a conceptual model, one serious drawback in the single-case study methodology that has prevented it from being widely applied is the lack of generally accepted rules for drawing causation and generalization inferences from the data (Kennedy, 1979). However, one criterion identified by Kennedy (1979) and later used by Prakash and Phadtare (2019) is the repeatability of incidences without any new information for another driver (Kennedy, 1979). This indicates that additional case examples are not needed and enough data have been collected for a detailed analysis.…”
Section: Phase Wise Analysismentioning
confidence: 99%
“…ISM is easily comprehensible for users in interdisciplinary groups and offers high flexibility compared to other quantitative techniques (Shrivas and Singla, 2020). It has been applied in varied contexts (Anantatmula, 2015; Prakash and Phadtare, 2019). ISM analysis helps visualize issues through a systems perspective and identifies influential factors that require prioritization (Li and Yang, 2014).…”
Section: Application Of Interpretive Structural Modelingmentioning
confidence: 99%
“…According to Yin (2003) there are no fixed ways to select the number of cases, however, it is suggested that multiple cases provide better outcome. Further, a greater number of cases can help improve clear reflection of the phenomenon (Gerring, 2004;Ketokivi and Choi, 2014;Prakash and Phadtare, 2019). Case studies also help the investigator to use various indications and arrive at findings.…”
Section: Case Analysismentioning
confidence: 99%