Exploration of Film and Television Cultural Communication Strategies in the Digital Era
Yueqi Wu
Abstract:Based on the information digital technology and Internet platform of new media, this paper discusses how they accelerate the change of film and television culture communication. This paper first constructed a clustering index system for film and television culture communication, then adopted the improved K-prototype algorithm to determine the clustering center, and calculated the distance between the research data and the initial prototype. Then, the total loss function is used to cluster the data. The Analysi… Show more
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