“…Farming with its close contact to nature provides the socio-economic infrastructure to maintain cultural heritage. Farmers are also conservers of forests, pastures, fallow lands, and their natural resources and, in turn, of the environment (Jedlička et al, 2019;Montañana et al, 2020;Navrozidis et al, 2019;Diacono et al, 2021). Agriculture today is a composite activity involving many actors and stakeholders in agri-food chains (FAO, 2017) that produce and provide food and agricultural commodities to consumers.…”