Abstract:This chapter studies the consumer behavior of the tomato market in six Mediterranean countries, four of them belong to the European Union, EU-Spain, France, Italy, and Portugal, one to North Africa-Morocco, a highly competitive market with a major trade agreement with the EU since 2004, and another in Asia-Turkey. The main objective of the chapter is to analyze which are the most important explanatory factors, of a series of 13, that explain tomato consumption in the Mediterranean Basin. These factors, which a… Show more
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