“…Focus group discussions confirmed this result, with rural male respondents emphasizing the positive impact of the fuel subsidy on economic opportunity and equity more than their urban counterparts. This is in line with other studies that suggest that rural households are more opposed to price increases because of affordability, with incomes relatively lower in rural areas ( Blankenship, Wong, and Urpelainen, 2019 ; Garg et al, 2016 ). This result is interesting, however, because urban households capture more of the absolute value of fuel subsidies than rural households ( Kyle, 2018 ) and so one might expect them to be more strongly opposed to reform.…”