Explaining the visual attention model in impulsive purchase behavior of tourism industry customers by theme analysis method
Sajad Farokhi,
Farshid Namamian,
Ali Asghari Sarem
et al.
Abstract:Purpose
This study aims to explain the model of impulsive purchase behavior in the Islamic Republic of Iran’s tourism industry.
Design/methodology/approach
This study uses the inductive–deductive approach for data collection. Field (interviews) and library (articles, books and theses) methods have been used for data collection. After determining the research variables, content analysis units (theme, category and markers) are specified. Academic experts and professionals in the subject area helped during the … Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.