Explaining scientific networking with b2b network theories: the cases from the EU and Russia

Abstract

Purpose-The purpose of this paper is to extend existing theories of b2b networks over non-profit networks. Design/methodology/approach-The paper sheds light on the network organisational forms recently implanted in the academic community. the analytic induction method is used to extend b2b network concepts to a non-profit context. The concepts of b2b networks are critically analysed and applied to explorative case studies of networks in academia. The paradox of open knowledge exchange in these networks is revealed and an attempt is made to elucidate it. Findings-B2b network concepts should be modified before being extended to non-profits. Propositions are suggested to adapt b2b network concepts to explain non-profit networks. Questions to address in further research are developed. Research limitations/implications-The main conclusions are only applicable to specific types of networks. Only academic networks are reviewed. The case study approach does not allow for generalizing the findings and deriving a set of concepts for non-profit networks, and thus, calls for further research. Practical implications-There may be space for achieving excellence in research by facilitating interpersonal rather than interorganisational research networks. This is important, since by facilitating interpersonal networks one can escape from organisational bureaucracy. Originality/value-The study reports networking between the non-profits, an issue largely neglected by marketing researchers, and contributes to its understanding in the frame of existing b2b network concepts.

A model of entrepreneurship education in franchising – application of outside-in marketing with a behavioural focus

“…franchisees. This also establishes the role of educational institutions as a facilitator of cooperative relationships between actors in the business-to-business network of an organisation (Ritter et al , 2004; Tretyak and Popov, 2009).…”

Stochastic perspective of industrial distribution network processes

“…The nature of relationships in Russia was analyzed recently in a few papers (e.g. Davis, Patterson, & Grazin, 1996;Kolesnik, 2010;Smirnova & Kouchtch, 2007;Sheresheva, 2006;Tretyak & Sheresheva, 2005;Tretyak & Popov, 2009). The emerging Russian economy has some specific factors, including the instability of the market, a lack of information on potential partners, and a higher propensity for opportunistic behavior (Halinen & Salmi, 2001;Johanson, 2007;Smirnova, Podmetina, Vaatanen, S., & Kouchtch, 2009).…”

Analyzing the post-harvest supply chain enablers of vertical integration for rural employability and marketability

“…value chain concept) will enhance the business and B2B marketing scenario (i.e. rural produce marketability) for PHSC produces (Tretyak and Popov, 2009; Dzogbenuku and Keelson, 2019; Priyadarshi et al , 2019; Sraha et al , 2020).…”

“…practice of vertical integration) not only saves the fresh produce from spoilage but also provides the farmers with better market prospects and revenues for their produce with B2B and B2C marketing (Savino et al , 2015; Giovannetti and Marvasi, 2016; Rugege and Vermeulen, 2017; The Anh et al , 2020). The B2B marketing has proven to be a constructive method for agriculture produce marketing with improved distribution networks/scientific networking for exports (Tretyak and Popov, 2009; Sraha et al , 2020) and the sale of semi-processed produces. The Internet of Things (IoT) and big data technology are used by farmers and business houses to enhance business prospects for agriculture produces (Glass and Callahan, 2015; Jayashankar et al , 2018; Jayashankar et al , 2019).…”