Explaining Healthcare as a Two-Sided Market Using Design Patterns for IT-Business Models

Eurich, Markus; Mettler, Tobias

doi:10.1016/b978-0-12-805250-1.00002-2

Cited by 2 publications

(3 citation statements)

References 68 publications

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“…First, such understanding can be used as a frame of reference for future studies on how technology disruption and service impact business models. Second, such understanding informs practical tools for designing business models (Amshoff, Dülme, Echterfeld, & Gausemeier, 2015;Eurich & Mettler, 2017;Laurischkat, Viertelhausen, & Jandt, 2016;Remané, Hanelt, Tesch, & Kolbe, 2016).…”

mentioning

confidence: 99%

What technology enabled services impact business models in the automotive industry? An exploratory study

Athanasopoulou

Reuver

Nikou

et al. 2019

Futures

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mentioning

confidence: 99%

What technology enabled services impact business models in the automotive industry? An exploratory study

Athanasopoulou

Reuver

Nikou

et al. 2019

Futures

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“…m-Health and specifically health apps need an appropriate revenue generation model to monetize their value and ensure their financial viability (Casadesus-Masanell and Zhu, 2013;Chesbrough, 2010;Duque et al, 2017;Eurich and Mettler, 2017;Mettler, 2014;Rochet and Tirole, 2003). In this context, multiple strategies for monetization of health apps were formulated, and there is no consensus on which will be the most appropriate.…”

Section: Introductionmentioning

confidence: 99%

“…Parallel to the increased pressure faced by health systems, we witnessed a digital transformation, patent on the use of digital technologies to optimize processes, reduce costs and improve service delivery. In response to societal changes, technological advances arise to maintain the competitiveness of the health sector in this constantly evolving world (Antoja et al , 2019; Eurich and Mettler, 2017; Lee et al , 2013; Odone et al , 2019; Schallmo and Williams, 2018).…”

Section: Introductionmentioning

confidence: 99%

Free apps and paid apps: monetization strategies for health apps in the Portuguese market

Lemos,

Machado,

Cardoso

2023

IJPHM

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Purpose The rapid advancement of technology has transformed the health-care industry and enabled the emergence of m-Health solutions such as health apps. The viability and success of these apps depends on the definition of a monetization model appropriate to their specificities. In this sense, the purpose of this paper is to study the mechanisms of monetization of health apps, to stablish how alternative revenues determine if a health app is to be free or paid. Design/methodology/approach Probability models are used to identify the factors that explain if a health app is free or paid. Findings Results show that the presence of alternative monetization mechanisms negatively impacts the likelihood of a health app being paid for. The use of personal data to customize advertising (the monetization of “privacy capital”) or the inclusion of ads on the app are alternative means of monetization with potential to decrease the likelihood of a health app being paid for. The possibility of in-app purchases has a lower negative impact on the probability of a health app being paid for. The choice of platform to commercialize an app is also a strategic decision that influences the likelihood of an app being paid for. Originality/value This work stands out for bringing together the two largest platforms present in Portugal and for focusing on the perspective of revenue and monetization of health apps and not on the perspective of downloads.

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Explaining Healthcare as a Two-Sided Market Using Design Patterns for IT-Business Models

Cited by 2 publications

References 68 publications

What technology enabled services impact business models in the automotive industry? An exploratory study

What technology enabled services impact business models in the automotive industry? An exploratory study

Free apps and paid apps: monetization strategies for health apps in the Portuguese market

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