Explainable Machine Learning Models for Identification of Food-Related Lifestyle Factors in Chicken Meat Consumption Case in Northern Greece
Dimitrios Chiras,
Marina Stamatopoulou,
Nikolaos Paraskevis
et al.
Abstract:A consumer’s decision-making process regarding the purchase of chicken meat is a multifaceted one, influenced by various food-related, personal, and environmental factors that interact with one another. The mediating effect of food lifestyle that bridges the gap between consumer food values and the environment, further shapes consumer behavior towards meat purchase and consumption. This research introduces the concept of Food-Related Lifestyle (FRL) and aims to identify and explain the factors associated with … Show more
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