1949
DOI: 10.1037/14519-000
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Experiments on mass communication, Vol. 3.

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Cited by 318 publications
(133 citation statements)
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“…In particular, the effect of schooling has remained doubtful (5-7). Whereas many historians believe that Nazi propaganda and schooling prepared the ground for the Third Reich's excesses, scientific studies of indoctrination have typically found few systematic effects (8,9).…”
mentioning
confidence: 99%
“…In particular, the effect of schooling has remained doubtful (5-7). Whereas many historians believe that Nazi propaganda and schooling prepared the ground for the Third Reich's excesses, scientific studies of indoctrination have typically found few systematic effects (8,9).…”
mentioning
confidence: 99%
“…In fact, there is a large body of research which suggests that more general attitude concepts serve to extend a "downward" influence on less general attitudes. Dillehay, Insko, and Smith (1966), Hovland, Lumsdaine, and Sheffield (1949), Hovland andMandell (1952), andMcGuire (1960b;1960a) have found attitude change to filter "downward," from attitudes changed by an external message to logically related, derived attitudes. Hovland, et al, (1949), and McGuire, (1960b) observed attitude-change to persist for alonger period of time for those attitude objects more strongly related to the attitude object changed by the external message.…”
Section: The Hierarchical Modelmentioning
confidence: 94%
“…Toute une série de recherches (Shérif 1935, Lewis 1941, Asch 1948, Hovland et al 1949et 1951, Hovland et Mandell 1952, Hovland et Weiss 1951 montrent que l'efficacité du message (à ne pas confondre avec la quantité d'information assimilée) est fonction de la crédibilité du communicateur et de la position exprimée par celui-ci.…”
Section: Prestige Du Communicateurunclassified