Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms

Sanchez-Loor, Daniel A.; Chang, Wei-Shiun

doi:10.1007/s10660-021-09525-5

Cited by 3 publications

(1 citation statement)

References 80 publications

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“…Despite content's value in social commerce, little attention has been given toward specifying content dimensions and their corresponding effects on various outcomes (Liu et al, 2022). Although the literature is expanding exponentially, it is so far scattered and lined with conflicting findings about multiple aspects of content (Sanchez‐Loor & Chang, 2022; Wang, Xu, et al, 2022). More importantly, the world faced a disruptive pandemic, accelerating online shopping adoption and leading to a structural change in consumer behavior (Guthrie et al, 2021; Jiang & Stylos, 2021).…”

Section: Introductionmentioning

confidence: 99%

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda

Singh,

Pandey

2023

Int J Consumer Studies

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Due to the increasing ubiquity and acceptance of online shopping, social commerce research has attracted the attention of many scholars, leading to an exponential growth of the literature within a short span of a few years. Among the numerous investigations in the field, research relating to online content is warranted owing to the rapid evolution of content and its importance in the shopping arena. This study systematically reviews the literature on various dimensions of content and how these dimensions influence customer‐level outcomes in social commerce. The study adopts a framework‐based approach and organizes 169 content‐focused research articles. The framework proposes three content dimensions—format, source, and platform, and four outcome categories based on transactionality and favorability of outcomes. The findings reveal an evolution of content dimensions and consumer behavior outcomes. Additionally, identified gaps and future research directions have been discussed.

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Section: Introductionmentioning

confidence: 99%

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda

Singh,

Pandey

2023

Int J Consumer Studies

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Understanding the user perception of digital nudging in platform interface design

Hettler,

Schumacher,

Anton

et al. 2024

Electron Commer Res

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Given the nascent understanding of user perceptions toward digital nudges in e-commerce, our study examines key factors: perceived usefulness, ease of use, trust, and privacy risks. Via an online experiment of 273 participants, we examined the influence of digital nudging interventions – social norms, defaults, and scarcity warnings – against a control group. Employing descriptive and inferential statistics, notable trust variations were found between default and scarcity warning groups versus controls. To assess these findings, we interviewed 11 information systems and psychology experts. This research enriches our understanding of digital nudges in e-commerce and provides design insights. Theoretical implications span from providing propositions in order to enhance user involvement, conducting narrative accompanying research, analyzing diverse time points of nudging. Practical implications focus on emphasizing to users their choice autonomy and the highlighting that defaults and scarcity warnings are designed to mitigate inherent heuristics and biases for combining nudging with boosting elements.

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Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities

Khaki,

Khan

2024

Journal of Vacation Marketing

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The current study aims to identify the determinants that inspire hotels based in Jammu & Kashmir to employ social media marketing (SMA) to improve their performance in addition to the mediating influence of customer relationship management capabilities (CRMC). The study adopts a quantitative approach where data is gathered from 389 hotel managers/owners. Empirical validation of the theoretical model employing structural equation modelling with Smart-PLS4 is accomplished. The findings show that a hotel's adoption of SMA is influenced by perceived usefulness, perceived ease of use, cost-effectiveness, institutional pressure and structural assurance. Hotels’ acceptance of SMA improves their performance significantly, with CRMC having a partial mediating effect.

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Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms

Cited by 3 publications

References 80 publications

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda

Understanding the user perception of digital nudging in platform interface design

Social media marketing and its influence on the hotel performance: Mediating role of customer relationship management capabilities

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