This paper presents a hybrid microphysical/ rheological model, for describing two effects that cause a temperature change (self heating) in loaded ferroelectrics. These materials are often subjected to cyclic loading, where viscoelasticity prevails at lower electric fields, whereas dissipative heating by domain switching dominates above the coercive field. While the ferroelectric constitutive behavior is described based on a microphysical model, the viscoelasticity is modeled within a phenomenological, rheological framework. Combining both approaches leads to the hybrid model presented in this paper.