Experimental evaluation of antitobacco PSAs: Effects of message content and format on physiological and behavioral outcomes

Strasser, Andrew A.; Cappella, Joseph N.; Jepson, Christopher; Fishbein, Martin; Tang, Kathy Z.; Han, Eugene; Lerman, Caryn

doi:10.1093/ntr/ntn026

Cited by 48 publications

(57 citation statements)

References 48 publications

(47 reference statements)

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“…Four studies examined the impact of inclusion of specific stylistic features, including outcome extremity, message sensation value (MSV), argument strength and presence or absence of smoking cues on campaign outcomes 27–29 36. One forced-exposure study found better performance on a recognition task and on psychophysiological measures of central cognitive processing after exposure to more extreme loss-framed messages than after exposure to less extreme and gain-framed messages 29.…”

Section: Resultsmentioning

confidence: 99%

“…One forced-exposure study found better performance on a recognition task and on psychophysiological measures of central cognitive processing after exposure to more extreme loss-framed messages than after exposure to less extreme and gain-framed messages 29. One study identified an advantage for low MSV on accuracy and response time,28 while another forced-exposure study found the impact of MSV on self-efficacy and beliefs depended on the sensation seeking level of participants 36. This study also found there was no effect of argument strength on beliefs and intentions 36.…”

Section: Resultsmentioning

confidence: 99%

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Mass media campaigns to promote smoking cessation among adults: an integrative review

2012

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Objective This review summarises the impact of mass media campaigns on promoting quitting among adult smokers overall and for subgroups; the influence of campaign intensity and different channels; the effects of different message types. Methods The present work updates two reviews published in 2008 by searching databases using a standard search string. Articles in languages other than English were excluded, as well as letters and editorials. Screening of abstracts yielded 194 potentially relevant articles. Abstracts were evaluated by 2 authors, excluding articles that focused on populations other than adults and according to other specified criteria, resulting in 26 studies reported in 29 articles. Studies were categorised as (a) population-based studies of campaign effects and (b) studies comparing message types, using either population-based or forced exposure methods. Findings of subgroup differences for each study were noted, as well as study strengths and limitations. Results Overall, the studies have strengthened the evidence that mass media campaigns conducted in the context of comprehensive tobacco control programmes can promote quitting and reduce adult smoking prevalence, but that campaign reach, intensity, duration and message type may influence success. Achievement of sufficient population exposure is vital, especially for lower socioeconomic status smokers, with television remaining the primary channel to effectively reach and influence adult smokers. Studies comparing different message types found negative health effects messages most effective at generating increased knowledge, beliefs, positive perceived effectiveness ratings, or quitting behaviour, while there was more mixed evidence for other message types. A few studies further suggest that negative health effects messages may also contribute to reductions in socioeconomic disparities in smoking. Conclusions Mass media campaigns to promote quitting are important investments as part of comprehensive tobacco control programmes to educate about the harms of smoking, set the agenda for discussion, change smoking attitudes and beliefs, increase quitting intentions and quit attempts, and reduce adult smoking prevalence. Jurisdictions should aim for high reach and consistent exposure over time with preference towards negative health effects messages.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Mass media campaigns to promote smoking cessation among adults: an integrative review

2012

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“…For example, public service announcements eliciting arousal, sensory, and affective responses have been shown to be more effective for adolescents independent of SS. However, announcements that fail to elicit such responses may be less effective for high versus low sensation seekers (Donohew, Lorch, & Palmgreen, 1991;Palmgreen et al, 1995;Strasser et al, 2009).…”

Section: Discussionmentioning

confidence: 99%

Mediating Influences of Negative Affect and Risk Perception on the Relationship Between Sensation Seeking and Adolescent Cigarette Smoking

Doran

Sanders

Bekman

et al. 2011

Nicotine & Tobacco Research

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“…Although such psychophysiological measures are relatively uncommon in research within the road safety advertising context, in the health communication context more broadly, a number of studies have applied SCR to assess psychophysiological responses and, in doing so, have highlighted the value of using such objective measures to assess automatic arousal (e.g., Lee and Lang 2009;Ordoñana et al 2009;Strasser et al 2009;Xu 2014). Lee and Lang (2009), for instance, examined SCRs to the emotional content of fear, anger, joy, and sadness, while participants were viewing a range of television messages.…”

Section: Psychophysiological Measures Of Persuasive Processingmentioning

confidence: 99%

Young drivers' responses to anti-speeding advertisements: Comparison of self-report and objective measures of persuasive processing and outcomes

Kaye

Lewis

Algie

et al. 2015

Traffic Injury Prevention

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White, M. J. (2016). Young drivers' responses to antispeeding advertisements: Comparison of self-report and objective measures of persuasive processing and outcomes. Traffic Injury Prevention, 17 (4), 352-358. Young drivers' responses to antispeeding advertisements: Comparison of self-report and objective measures of persuasive processing and outcomes Abstract OBJECTIVE: Self-report measures are typically used to assess the effectiveness of road safety advertisements. However, psychophysiological measures of persuasive processing (i.e., skin conductance response [SCR]) and objective driving measures of persuasive outcomes (i.e., in-vehicle GPS devices) may provide further insights into the effectiveness of these advertisements. This study aimed to explore the persuasive processing and outcomes of two anti-speeding advertisements by incorporating both self-report and objective measures of speeding behaviour. In addition, this study aimed to compare the findings derived from these different measurement approaches. METHODS:Young drivers (N = 20, Mage = 21.01 years) viewed either a positive or negative emotion-based anti-speeding television advertisement. Whilst viewing the advertisement, SCR activity was measured to assess ad-evoked arousal responses. The RoadScout→ GPS device was then installed into participants' vehicles for one week to measure on-road speed-related driving behaviour. Self-report measures assessed persuasive processing (emotional and arousal responses) and actual driving behaviour. RESULTS:There was general correspondence between the self-report measures of arousal and the SCR and between the self-report measure of actual driving behaviour and the objective driving data (as assessed via the GPS devices). CONCLUSIONS:This study provides insights into how psychophysiological and GPS devices could be used as objective measures in conjunction with self-report measures to further understand the persuasive processes and outcomes of emotion-based anti-speeding advertisements. This study aimed to explore the persuasive processing and outcomes of two anti-speeding advertisements by incorporating both self-report and objective measures of speeding behaviour.In addition, this study aimed to compare the findings derived from these different measurement approaches. Methods:Young drivers (N = 20, Mage = 21.01 years) viewed either a positive or negative emotion-based anti-speeding television advertisement. Whilst viewing the advertisement, SCR activity was measured to assess ad-evoked arousal responses. The RoadScout® GPS device was then installed into participants' vehicles for one week to measure on-road speed-related driving behaviour. Self-report measures assessed persuasive processing (emotional and arousal responses) and actual driving behaviour.Results: There was general correspondence between the self-report measures of arousal and the SCR and between the self-report measure of actual driving behaviour and the objective driving data (as assessed via the GPS devices). Conclusions:This study provides ...

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Experimental evaluation of antitobacco PSAs: Effects of message content and format on physiological and behavioral outcomes

Cited by 48 publications

References 48 publications

Mass media campaigns to promote smoking cessation among adults: an integrative review

Mass media campaigns to promote smoking cessation among adults: an integrative review

Mediating Influences of Negative Affect and Risk Perception on the Relationship Between Sensation Seeking and Adolescent Cigarette Smoking

Young drivers' responses to anti-speeding advertisements: Comparison of self-report and objective measures of persuasive processing and outcomes

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