“…Other issues that should be considered when developing an experimental design include, but are not limited to, information order effects (Chrzan 1994;Kjaer et al 2006), attribute nonattendance Scarpa et al 2009; Scarpa, Thiene, and Hensher 2010; Campbell, Hensher, and Scarpa 2011; Hole 2011; Hensher, Rose, and Greene 2012; Hole, Kolstad, and Gyrd-Hansen 2013), omitted attributes (Petrin and Train 2003), bid amount effects (Boyle, Johnson, and McCollum 1997;Hanley, Adamowicz, and Wright 2005), statistical power (Vossler 2016), and effects of the chosen optimization criteria (Yao et al 2015;Olsen and Meyerhoff 2016). As discussed above, respondents may develop coping strategies (heuristics) to deal with choice complexity, suggesting that designs should include a limited number of attributes that are particularly relevant to decision makers and respondents.…”