Recently, long persistent phosphors (LPPs) have attracted significant attention as promising candidates for biomedical applications. However, the serious decrease in luminescence intensity in tissue still remains a major challenge. Therefore, exploring more competitive LPPs and achieving reproducible tissue imaging is crucial. In this study, a new series of near‐infrared (NIR) phosphors La3Ga5Sn1‐xO14:xCr3+ (x = 0.005–0.05) were synthesized using a high‐temperature solid‐state method. The as‐synthesized samples were characterized using X‐ray diffraction, diffuse/photoluminescence spectroscopy, fluorescence decay curves, and thermoluminescence spectroscopy. Upon excitation with ultraviolet light, strong emission bands were observed in the range 600–1200 nm with an optimal doping concentration of x = 0.02 mol. Moreover, La3Ga5SnO14:Cr3+ exhibits persistent luminescence due to the presence of suitable energy traps, which prompted the phosphor to emit NIR light even after the removal of the excitation source.