Experiential Transformation in Privacy Behavior: A New Framework for Privacy Behavior Enhancement

Abstract

Multiple studies have demonstrated that the conventional method of learning is suboptimal when our goal is to enhance individuals’ genuine privacy behavior. This study introduces a framework for transforming privacy behavior, with the objective of enhancing individuals’ privacy practices to a higher level of confidentiality. We performed an experiment on a limited number of people to validate the efficacy of our suggested transformation framework. This framework combined determining aspects of privacy behavior with experiential behavior modification methodologies such as neutral stimuli (e.g., cognitive behavioral transformation—CBTx), practical assessments and motivational interviews from other disciplines. While these methods have proven effective in fields like psychology and sociology, they have not yet been applied to the realm of Information Computer and Technology (ICT). In this study, we have effectively demonstrated the efficacy of the proposed framework through a five-phase experiment. The suggested framework has the potential to be advantageous for educational institutions, including both public and private schools as well as universities, to construct new frameworks or develop new methodologies regarding individuals’ privacy behavior transformation to a more protective one. Furthermore, our framework offers a conducive environment for further investigation into privacy behavior transformation methodologies.