“…A similar thought is shared by (Smith, 2006) who pointed out that experiences are distinct memorable and personal sensations involving multiple dimensions ranging from customer participation to connection or environmental relationship. This concept of experiences being distinct, memorable and personal sensation has been described using four realms in literature as: entertainment, educational, escapist, and aesthetic; whereby the richest experiences encompass aspects of all the four realms (Smith, 2006). Other researchers (Henderson, 2009;Cohen & Avieli, 2004;Gross & Brown, 2008;Kivela & Crotts, 2006) however, have argued that consumer feelings and memories shape experiences based on other hospitality products on offer such as food.…”