Experiential Learning and Media Sales: A Case Study Perspective

Digital Business Development Strategy as a Determinant of Business Competitiveness Through E-Commerce of MSMEs Products in Indonesia

“…Then B.K. Lewis (2010) Social media is a digital technology label that allows people to connect, interact, produce and share message content. Furthermore, Mark Hopkins (2008) Social media is a term that not only includes various New Media platforms but it also involves the inclusion of systems such as FriendFeed, Facebook, and other commonly considered social networks.…”

Web Site Design and Content Management Analysis: Opportunities for Service-Learning Projects

“…Service learning, broadly described, is an experiential approach to achieving learning objectives in the classroom that aims to merge a faculty member's tacit duty to local community partners with active participation from students in their own learning process. In the growing academic literature on the subject, service learning is credited as providing a link from theory to the "real world" and as an impetus for change and innovation (Gale & Kreshel, 2006;Govekar & Rishi, 2007;Lewis, 2010). According to Felten and Clayton (2011), "[s]ervice learning correlates strongly with deep learning and personal development for both first-year and senior level undergraduates" (pp.…”

From Introducing the World Wide Web to Teaching Advertising in the Digital Age: A Content Analysis of the past Twenty Years of the Journal of Advertising Education

“…Many articles in JAE also apply various pedagogical techniques and trends to advertising instructional methods. Topics of interest included teamwork and collaborative learning (Bichard, Roberts & Sutherland, 2000;Kim, Baek & Kim, 2011;Robbs & Gronstedt, 1997;Treise, Wagner, Minter & Correll, 2004;White & Smith, 2009), experiential learning (Gale & Kreshel, 2006;Greene, 2010;Lewis, 2010;Rosenkrans, 2006;Scovotti & Spiller, 2009), using technology in instruction (Barnes, 1996;Bovinet & Elcombe, 1999;Caravella, Ekachai, Jaeger & Zahay, 2009;Everett et al, 1999;Grau, 2007;Hettche & Clayton, 2012;Kim, 2012;Quesenberry, Saewitz & Kantrowitz, 2014;Wood, Wetsch, Solomon & Hudson, 2009), evaluation and assessment (Hachtmann, Mitchell & Shipley, 2009;McCain & Miller, 2013;Reber, Frisby & Cameron, 2003;Rosenkrans, 2006;Sitz & Thayer, 1996), service learning (Grow & Wolburg, 2005;Zwarun, 2007), diversity and inclusiveness (Chambers, 2003;Rios, 2003;Slater, 2003;Treise et al, 2004) and many other relevant topics.…”