Experiencing Wellbeing and Life Satisfaction through Gastronomy Tourism

Kesgin, Muhammet

doi:10.1007/978-3-031-31513-8_18

Cited by 1 publication

(1 citation statement)

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“…In the research, the effect of individuals' experiences at the gastronomy festival on memorable experiences can make a theoretical contribution to future research. Since the evaluation of the effect of hedonic and subjective well-being on loyalty and behavioral intention, which is discussed within the scope of the study, is handled through the gastronomy festival, it is thought that the theoretical deficiency in the researches in this field will be eliminated (Yılmaz, 2020;Kesgin et al, 2022;Lin et al, 2022;Kesgin, 2023). Therefore, this study makes an important theoretical contribution to the gap in the relevant literature in terms of determining the effect of individuals' memorable experiences and well-being on behavioral intentions at gastronomy festivals.…”

Section: Hedonic and Eudaimonicmentioning

confidence: 99%

How do gastronomic festivals trigger behavioral intentions? The role of hedonic and eudaimonic well-being

Keskin,

Yayla,

Sezen

et al. 2024

JHTI

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PurposeGastronomic festivals are important events to bring people together around food-themed activities. This study aimed at determining the relationships between festival quality, memorable food experience, loyalty, behavioral intention, hedonic well-being, and eudaimonic well-being. In this study, festival quality is the independent variable that affects the memorable food experience, the memorable food experience is the independent variable that affects loyalty, and loyalty is the independent variable that affects behavioral intent. Hedonic well-being and eudaimonic well-being are moderating variables. Behavioral intention is the dependent variable, while memorable food experience and loyalty are both dependent and independent variables.Design/methodology/approachThe population consisted of local tourists visiting Orange Blossom Carnival held in Adana, Turkey. The survey technique and the convenience sampling method were preferred and 545 data were obtained.FindingsThe analysis results showed that all dimensions of the memorable food experience are strongly affected by festival quality. Plus, superior service approach and high value perception dimensions of the memorable food experience have significant effects on loyalty. Furthermore, destination loyalty was found to have a strong effect on behavioral intentions. Moreover, higher levels of Hedonic well-being (HWB) and Eudomenic well-being (EWB) were found to increase the effect of loyalty on behavioral intention; accordingly, the moderator roles of HWB and EWB were determined.Practical implicationsThis article provides information that the memorable dining experiences of festival visitors who attend the Orange Blossom Carnival in Adana affect the quality of the festival and their intentions to loyalty. In addition, in the study, it was found that the well-being of carnival visitors had a moderating role in the effect of their loyalty on their behavioral intentions. Therefore, this article provides information on how the food experiences and well-being of the visitors at the gastronomy festival will affect which factors.Originality/valueAccording to the findings, gastronomy-based events may affect tourists’ experiences, and tourists’ psychological well-being affects loyalty and behavioral intentions. Destination management organizations can learn about gastronomy-based festivals. The results of the study include a number of theoretical and practical findings for destination management organizations, festival managers, policy makers and academics working in the literature.

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Section: Hedonic and Eudaimonicmentioning

confidence: 99%