The objective of this work was to evaluate a procedure for the elicitation of informative prior distribution, compared with non-informative prior distribution, in a small sample size, using 14 traits of three linseed (Linum usitatissimum) genotypes in seven sowing seasons. The values of the hyperparameters regulate the informativeness of the prior distribution; therefore, for each season, the hyperparameters to be used in the next season were calculated. The two prior distributions, non-informative and informative, were compared by the length of the credible interval and variance of the posterior distribution. In general, when the informative prior distribution is adopted, the genetic parameters present a shorter length of the credible interval and more precise estimates. The mechanism for informative prior elicitation using previous information from breeding programs is efficient for the estimation of genetic parameters, including heritability and genetic variance, even when the sample size is small. In genetic evaluation, the use of informative prior distribution is better than that of non-informative distribution for a small sample size. In general, the results of the informative prior distributions are indicative that the genetic values of the first sowing season are greater for the following traits: cycle length, plant height, and number of non-grained capsules and of productive branches.