Expenditure-based segmentation: Taiwanese tourists to Guam

Mok, Connie; Iverson, Thomas J.

doi:10.1016/s0261-5177(99)00060-6

Cited by 260 publications

(264 citation statements)

References 11 publications

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“…Therefore, our results suggest that there are scale economies in the group size, since groups can share some expenditures and, therefore, incur lower expenditure per capita compared to those travelling alone. Mok and Iverson (2000) also found that daily expenses per person decrease as the number of companions rose.…”

Section: Group Sizementioning

confidence: 90%

Daily Expenses of Foreign Tourists, Length of Stay and Activities: Evidence from Spain

2013

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One of the most salient topics in tourism studies is the analysis of factors driving tourist expenditure decisions, given their impact on destinations and the consequences for marketing strategies. Tourist expenditure in a given destination is the result of considering both the length of stay and the daily expenditure. The objective of this research is to analyse daily tourist expenditure determinants using a survey of foreign tourists visiting one leading destination in Southern Europe: the Spanish Mediterranean coast. It focuses on two aspects: how the length of stay influences daily expenditure and how the different activities of tourists during their stay affect tourist expenditure. The research employs a dataset of nearly 184,000 observations covering 2004-2009 and includes tourist socio-economic characteristics and elements related to the trip. The results confirm that tourist expenditure is explained by a set of tourist-related social and economic factors and these factors shed light on the consequences of strategies to extend the length of stay of tourists. Finally, the effect on the daily expenditure of tourists' activities helps to determine the complementary supply (health, culture, gastronomy, etc) that must accompany mature sun-and-sand destinations.

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Section: Group Sizementioning

confidence: 90%

Daily Expenses of Foreign Tourists, Length of Stay and Activities: Evidence from Spain

2013

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“…The need for in-depth knowledge of segments remains an essential element of understanding the homogeneous behavior of groups of tourists. Market segmentation in tourism techniques rangees from elementary percentiles and quartiles to more complex multivariate techniques such as factor analysis, principle components, cluster analysis, and neural networks (Bloom, 2005;Galloway, 2002;Jang, Morrison, & O'Leary, 2002;Mok & Iverson, 2000). Hence, this article contributes to the market segmentation literature with a novel exercise that shows that survival analysis is a powerful and informative tool to be used by marketing strategists.…”

Section: Introductionmentioning

confidence: 99%

Determinants of Length of Stay: A Parametric Survival Analysis

Menezes¹,

Moniz²

2011

Tourism Analysis

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Length of stay is one of the most important decisions made by tourists as it conditions their overall expenditure and stress caused on local resources. This article estimates survival analysis models to learn the determinants of length of stay as survival analysis naturally lends itself to study the time elapsed between arrival and departure. It is found that sociodemographic profiles, such as nationality and gender, and trip attributes, such as repeat behavior, travel motive, and type of flight, are important determinants of length of stay. This article's results are important to design marketing strategies that effectively influence length of stay.

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“…Cluster analysis, and factor and principal component analysis are popular techniques in this branch of the literature. In other cases, the main purpose is to distinguish the big and small spenders (Spotts and Mahoney 1991;Mok and Iverson 2000;Thrane 2002;Pouta et al 2007;Allegre et al 2011;Mehmetoglu 2007). Still other researchers have used trip expenditure, income and household characteristics to classify tourists into trip types (Sung et al 2001).…”

Section: Background/literaturementioning

confidence: 99%

Travel purpose and expenditure patterns in city tourism: evidence from the Amsterdam Metropolitan Area

Loon

Rouwendal

2017

J Cult Econ

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This study examines the expenditure patterns of urban tourists with different trip purposes including visiting cultural heritage. Expenditure categories include museums and theatres. We use a two-step approach, in which we first analyse the total daily amount of expenditure and then the budget shares of various categories. We make use of survey data collected for the Amsterdam Metropolitan Area, a large Western European city known for its rich cultural heritage and the semi-legalized use of cannabis. The econometric analysis shows that trip purposes are associated with substantial differences in total daily expenditure as well as on budget shares. However, the results also show that the activities undertaken by tourists are not limited to their (initial) trip purposes.

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Expenditure-based segmentation: Taiwanese tourists to Guam

Cited by 260 publications

References 11 publications

Daily Expenses of Foreign Tourists, Length of Stay and Activities: Evidence from Spain

Daily Expenses of Foreign Tourists, Length of Stay and Activities: Evidence from Spain

Determinants of Length of Stay: A Parametric Survival Analysis

Travel purpose and expenditure patterns in city tourism: evidence from the Amsterdam Metropolitan Area

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