Expectations of Podkarpacie residents with regard to offers of organic food products of regional origin

Grzybek, Maria; Kawa, Marta

doi:10.17306/j.jard.2017.00259

Cited by 1 publication

(1 citation statement)

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“…Jak pokazuj badania krajowe, polscy konsumenci oczekuj zwi kszenia poda y wytwarzanych i oferowanych ekoproduktów zw aszcza nabia u, owoców i warzyw, miodu, zió , w dlin oraz pieczywa (Grzybek, Kawa 2017). Zmieniaj ce si i coraz bardziej z o one oczekiwania wspó czesnych konsumentów w odniesieniu do produktu i jego atrybutów stawiaj nowe wyzwania przed kszta tuj cym si rynkiem ywno ci ekologicznej w Polsce ( akowska-Biemans 2011).…”

Section: Wprowadzenieunclassified

Postawy młodych konsumentów wobec ekologicznych produktów piekarniczych i cukierniczych – studium przypadku

Radzymińska

Jakubowska

Siemianowska

2018

PRS

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This manuscript presents results of a survey aimed at evaluating attitudes of young consumers towards newly-designed, unavailable in retail ecological bakery products (10 variants of crescent rolls) and confectionery products (10 variants of muffins). Formulas of the tested bio-products were free of saccharose and sweeteners. Dough was enriched with a mix of fruits and vegetables, i.e. dried and fresh apples, raisins, red beetroot, white beetroot, pumpkin, carrot, plump, cherry and with fresh white cheese. The survey has demonstrated that young consumers are not a potential segment of customers of ecological products with the designed sensory values. Only few of the assessed products were acceptable by the surveyed consumers. In turn, the most acceptable products were characterized by only moderate acceptability. In the case of young consumers, the sensory values (taste) of ecological food products turned out to be the key factor affecting their attitudes towards this type of food and driving their purchase decisions. The study has shown that the awareness of health-promoting properties of bio-foods does not ensure their purchase.

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Section: Wprowadzenieunclassified