“…Understanding factors that influence student choice of chemistry majors and careers remains an important task for researchers, educators, and policy makers wishing to increase student interest in chemistry. Situated Expectancy-Value Theory (SEVT) (Wigfield and Eccles, 2020), which posits that choice behaviors are closely associated with the perceived value and cost of tasks, provides a useful theoretical lens to understand students' achievement, choices, or retention in STEM-related fields (Nagy et al, 2006;Chow et al, 2012;Watt et al, 2012;Perez et al, 2014;Chang, 2015;Guo et al, 2017;Guo et al, 2018;Jiang et al, 2020;Fong et al, 2021;Wan, 2021;Wang et al, 2021). To date, little work has been done to conceptualize values and costs of learning chemistry in Eastern countries, despite its potential to advance understanding about students' academic choices in these contexts.…”