“…The synthesis of branched vinyl copolymers using the incorporation of low concentrations of divinyl monomers (less than 1 per propagating primary chain) has been the subject of several research reports. 26 The mixing of differing monovinyl monomer chemistries within the primary chains of the complex polymer architectures 27,28 has also been used to introduce main-chain functionality; 22,23 however, the joining together of polymer chains via this approach opens a unique opportunity to also control chain-end functionality, as demonstrated by our group in the formation of hyperbranched-polydendrons with varying combinations of dendritic and polyethylene glycol (PEG) chains. [29][30][31] As mentioned above, we have recently reported the formation and application of branched copolymers consisting of OEGMA (M n ¼ 300 g mol À1 ) and EGDMA, initiated by dodecyl a-bromoisobutyrate, 1 (Dod-Br, Scheme 1), under atom transfer radical polymerisation (ATRP) conditions, as highly efficient polymeric surfactants; the copolymers contain a hydrophobic dodecyl group at every chain-end.…”