“…Until recently, the academic literature has scarcely considered the phenomenon of a VUCA world, while the consulting literature has already been preoccupied with the VUCA world for over a decade (Aghina et al , 2017; Chinn et al , 2019; Darino et al , 2019; Dowdy et al , 2017; Dowdy and Rieckhoff, 2017; McDonald, 2011; Wolstencroft and Kirkland, 2015). It has become an acknowledged concept in international business and management in the past couple of years (Hall and Rowland, 2016; Schoemaker et al , 2018), but most studies have included the concept of a VUCA world as the context of the studied phenomenon (Cascio and Boudreau, 2016; Ciravegna et al , 2023; Fan et al , 2021; Ferraris et al , 2022; Hartwell and Devinney, 2021; Maletzky and Grosskopf, 2020; Osland et al , 2020; Puhr and Müllner, 2022 Thams and Dau, 2023; Tarba et al , 2023), most referring to Bennett and Lemoine (2014a, 2014b) or Van Tulder et al (2019). Top international business journals mention the VUCA world, but mainly in commentaries (Buckley, 2020; Cui et al , 2023; Li and Fleury, 2020; Vertinsky et al , 2023) or editorials (Bader et al , 2019; Bass and Grøgaard, 2021; Caligiuri et al , 2020; Hennart and Verbeke, 2022; Luo, 2024; Tung et al , 2023), and from a retrospective (Goerzen et al , 2023; Vahlne and Johanson, 2020), point (Contractor, 2022), counterpoint (Calabro et al , 2022) or perspective (Li et al , 2022; Petricevic and Teece, 2019).…”